TOMS #StyleYourSole Store Events

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We’ve teamed up with TOMS this summer for some weird, wacky and seriously creative fun. Why? Because who doesn’t love a little bit of customisation. We can all relate to that moment when you spot somebody else wearing the exact same thing and cringe a little inside, which is why customisation is so much fun. Especially when it involves our fab in-store artists giving your new shoes a little makeover. We’re talking patterns, words, doodles – be as imaginative and innovative as your inner creativity allows.

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Over the next four weeks we’ll be hosting events in four of our stores across the country so you can get your brand new TOMS customised for free. All you have to do is purchase a pair of TOMS of your choice and tell our in-store artists how you’d like them customised. With an array of colours and super talented and creative experts on hand, the possibilities are endless.

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Once you’ve left your new shoes in our capable company, you’ll be able to carry on shopping, have a bit of a mooch around and grab a coffee before coming back to collect them. Not only that, but with every product you purchase TOMS will help a person in need as part of their One for One campaign. Cool customised shoes AND doing your bit – amazing!

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The events will run in our four selected stores from 12pm until 6pm every Saturday for four weeks, starting this Saturday. The schedule is as follows:

  • Saturday 25th June – Westfield London
  • Saturday 2nd July – Trafford Centre
  • Saturday 9th July – SOLE Neal Street London
  • Saturday 16th July – Bluewater

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If you’d like to see the promo video for our TOMS #StyleYourSole in-store events, please click here. For all other events/activity information or if you have any questions, make sure you like our Facebook page and follow us on Twitter, Instagram and Pinterest – we don’t bite! Come on, let us #StyleYourSole one Saturday this summer.

Summer Shoe Style: The Beginning

With summer just around the corner, it’s essential to start looking after your feet so you can sport some serious shoe style. This summer we’re talking leading trends, iconic brands and premium comfort. Today we’re bringing you the best from Havaianas, Superdry, Ralph Lauren, New Balance and Nike so you can start to embrace the warmer weather without worry.

Don’t fear, we’re well aware feet aren’t the most flattering of body parts at the best of times but we’re telling you to get your toes out – okay? From flip flops and trainers to espadrilles and pool slides, here’s a handful of carefully selected summer essentials for you to get your mitts on before the summer is in full swing.


This Brazilian brand has hit the nail on the head where summer footwear is concerned. Combining a simple design with a classic colour palette, Havaianas was born. The comfy and cushioned rubber makes for a durable and lightweight fit, perfectly suited to pottering around the pool with its heat-resistant and non-slip features.


Just looking at these beauties sends you into a daydream of mojitos and palm trees. The grey metal logo gives them a more luxurious feel while the tropical print in vibrant pink, purple and blue makes them both fun and feminine. With these on your feet, your summer style is set to be as hot as the weather.


Espadrilles are a key summer style and opting for a crisp and fresh white means you’re summer ready in minutes. The cool canvas upper and subtle Superdry branding ensures this summer classic is both wearable and comfortable. The perfect addition to any summer shoedrobe.


A stylish and comfortable silhouette from Ralph Lauren, these espadrilles are crafted from colourful striped cavalry twill to create a fun nautical look. Paired with white skinnies or culottes, you’ll be taking summer style by storm. The traditional rope insole and prominent branding provides a sophisticated and sleek footwear option all season long.


No summer shoedrobe is complete without a small dose of pastel and New Balance has certainly found the right balance where the summer colour palette is concerned. This contemporary soft colour update will refresh your shoedrobe while ensuring you’re constantly comfy with its REVlite midsole foam for optimum comfort.


Pool slides will be everywhere this season, as always. This edgy tropical pattern in an electric blue is definitely something to shout about, so be sure to wear the slide with pride. The textured footbed and cushioned upper will ensure ultimate comfort so don’t think about it, just do it.

For our full range of summer shoes, head over to our website. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.

Father’s Day Gift Guide

It’s that time of year again where we start preparing to take a moment to appreciate the special men in our lives. Raised by our wonderful dads, it’s only right that we spend one day of the year showing them how much they mean to us. While it’s more about presence than presents, it can always be nice to treat them to a little something. Dads can be super tricky to buy for but with our gift guide, you may be one step closer to hitting the nail on the head where Father’s Day is concerned. Why? Because we’re here to help.



If you just want to buy a little something as a token of your love and appreciation, you can’t go wrong with footwear perfectly suited to a summer suitcase. By taking the reigns and picking something yourself, you’re being thoughtful and it’s always the thought that counts.

The SOLE Buckly shoes are the perfect lightweight espadrilles. Considering dads can sometimes be partial to a small dose of fashion advice, £24.99 is the price to pay for a slice of this season’s casual slip-on trend. Available in six different colours and patterns including black, blue, grey and stripes, there’s an option for every dad.

It’s a simple success if you ask us.

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Hands up if your dad is the more traditional type? If you fancy a small splurge then some practical yet sleek travel essentials could be the answer. Just landed are these smart and sophisticated Lyle & Scott accessories.

The Weekender Holdall (£89.99) which comes in a gorgeous khaki canvas is sturdy, masculine and perfect for a mini getaway, the Leather Washbag (£49.99) featuring premium distressed leather is ideal for jet setting while the Billfold Wallet with iconic debased branding (£34.99) is a staple every dad needs in his life.

Any one of these is bound to be a winner.


Expanding from its country roots, the heritage and lifestyle brand never ceases to amaze us where accessories are concerned. Barbour equips its products with both glamour and premium quality, so if you’re willing to splash the cash you certainly won’t be disappointed.

The Thornproof Tarras Shoulder Bag (£99.99) will transport all your essentials with ease. With a truly heritage feel and signature tartan lining, it’s a bag that can’t be beaten. If you want your dad to step out in style this summer then the Barbour Tain Striped Trilby Hat (£29.99) features a timeless design and a contrasting striped band for a simple but traditional finish.

If it’s footwear you fancy, the Barbour Capstan Shoes (£99.99) are a must-have purchase this season. The navy boat shoes are crafted from premium leather and scream durability – the perfect combination for most.

Father’s Day isn’t just about giving gifts, it’s also about giving love. So aside from the lovely cards and presents make sure you share the love on Sunday 19th June.

To see our full range of men’s shoes and accessories, visit our website. You can also like our Facebook page and follow us on Twitter, Instagram and Pinterest for updates and offers.


Aside from the eclectic range of sports and designer brands available, we also stock our own in-house range – SOLE. The exclusive collection is focused around key styles and designs each season and is inspired by a woman’s desire to be on-trend and comfortable. We’re talking stylish, premium and wearable – the perfect concoction for footwear you can’t stop thinking about. We’ve picked out some key styles we think you’ll really love so sit back, relax and soak up some serious shoe inspiration.


The struggle is real to find the perfect summer shoe to assist the desirable smart casual day to night transition. With a black suede peep-toe, an open back and a dainty double ankle strap, the Plato sandals totally do the trick. The gorgeous metallic block heel means you can dress it up or down which completely fits the bill.


No summer shoedrobe is complete without a comfy, but pretty, pair of flats. With a multitude of different variations in the market, the Matilda sandals offer a cute braided thong in soft white leather making them very easy to wear. We’re talking serious summer boho vibes in these beauties.


Lace up gladiator sandals are totally on-trend this season. The soft tan suede finish means you’re pretty much good to go where summer style is concerned. The square toe design and flared block heel gives this style a 70s vibe which we can’t get enough of. Another smart casual day to night footwear option you’re unlikely to get bored of any time soon.


You can’t go wrong with a classic black sandal, but this cross strap design creates an effortlessly chic look. Forget plain and simple, the gold square metallic studs paired with black leather is an irresistible combination. Just be wary of outside tanning time to avoid any footwear fashion faux pas.


We all know wedges are a go-to shoe every summer. It fits the dressy requirement while still maintaining ultimate comfort because there’s nothing worse than a painful pair of stilettos. This subtle suede wedge screams luxurious, while the four ankle straps allow for a classy and sophisticated foot affair.


Keep your feet cool and comfy in a classic flatform. We’re talking 70s revival with a modern twist. The black suede and gold detail is fun and feminine while the wrap around and adjustable ankle strap promises to provide a sturdy and secure fit. Teamed with culottes or a dainty playsuit, these flatforms will transform your outfit from drab to fab.


Every summer, gladiator sandals seem to make a bold fashion statement and we can see why. The gorgeous tan leather with gold stud detailing is perfect for your summer suitcase. Simple and sophisticated, the Queenie sandals are a key footwear piece this season as the thong gladiator design does all the talking. Festival ready? We think so.


Our Toucan Menorcan sandals consist of a perfect open toe and sling back design for fuss-free footwear. The tan nubuck introduces maximum versatility for a stroll along the river, a sunny pub lunch or an afternoon of leisurely shopping. Available in black, navy, metallic and glitter, there’s a texture and a colour for every occasion.

For our full range of summer shoes, head over to our website to browse our full SOLE collection. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.

Behind the Sole: Photographer


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Our Photographer is a massive Chelsea fan, likes to wear pink on a Wednesday (if you don’t know this as a Mean Girls quote, she won’t be happy) and is mildly obsessed with Pinterest, Fashion Week and the gym. We caught up with 22-year-old Abbie Stern to chat inspiration, creativity and unwinding after a stressful day.

What did you study at University?

BA (Hons) Fashion Photography at Falmouth University in Cornwall. I actually didn’t know what to study at Uni so I asked my photography teacher for his opinion and he said I’d be stupid not to take it up. He mentioned Falmouth, which at the time was University College Falmouth, and my course was brand new. I was the second cohort to ever graduate with that degree and I wouldn’t change it for the world – I miss being there so much.

How did you get this job?

I’m actually really lucky as I’d put my CV on a particular website and received an email from HR in July 2015 asking me to come for an interview but I didn’t get the job. I went about my life and then one evening in October I got a phone call, had another interview the next day and got the job offer for a Junior Digital Designer that night. I started work two days after, and seven months later here I am as Photographer!

Did you always want to pursue a career in photography?

My mum is an artist so I’m heavily influenced by her, forever going to galleries and exhibitions and actually pursuing art/painting myself. I’ve known from such a young age that I wanted to work in the fashion industry and was always designing clothes, taking pictures, watching fashion shows and had magazine subscriptions for as long as I can remember. It wasn’t until I applied for Uni and gained all my work experience that I realised I could turn my hobby into my career.

What does a typical day involve?

It’s really hard to say as every day and every week is totally different. From sorting out and editing the new arrivals, creating six email newsletters a week, making banners for all three websites, coming up with new ideas and themes for social media and then taking all the images – the list is endless!



What’s your favourite part about the job?

I get to set new challenges every week – it’s never boring. The emails and social media images always have new brands and new themes so coming up with ideas for those is the best.

What’s the biggest challenge your job role presents you with?

Even though it’s my favourite part of the job, actually coming up with new ideas on a weekly basis is quite hard. I have to make sure that my ideas fit in with the image of the brand as well as our own image. Despite that, there’s nothing better than finishing my work for the week and everyone in the office likes the outcome.

How do you get creative for a shoot?

I spend a lot of time on Pinterest and Instagram. It’s not normal how obsessed I am with looking for inspiration. It’s got to the point where I could be out over the weekend and I’ll see something and be like OMG I can do that. I’m also subscribed to Trendland which is amazing for looking at forecasted trends.

What are you most passionate about?

I’m obsessed with Fashion Week. Or Fashion Month you could call it. I’ve worked as a photographer at London Fashion Week twice, New York Fashion Week three times and I fall in love with it each season. Now that it’s not just restricted to NY, London, Paris and Milan, I’m constantly looking at Shanghai and Australian shows and wishing I was there. The buzz and excitement of looking at new collections from up and coming designers is such a great feeling.


Describe your style in three words…

Chilled, sassy and trendy (I hate this word, but hey ho).

Where is your OOTD (outfit of the day) from?

My shirt is Zara, my jeans are Topshop and my trusty adidas Superstars are from SOLETRADER (obviously).

What’s an interesting or quirky fact about you?

I’m a massive Chelsea fan. My dad dragged me to my first game at Stamford Bridge when I was six years old, and now I’m there keeping my blue flag flying high every other Saturday.

What’s your favourite way to relax after a stressful day?

I’m slowly becoming obsessed with the gym. I refuse to miss my body pump class on a Tuesday and my Zumba class on a Wednesday as they’re great stress releases.

What inspires you?

Nothing specific really – it could be anything from an interesting pattern or a detail on a shoe, to a colour scheme I’ve seen on a website or a blog.

What’s your favourite piece of advice/quote?

It’s actually a lyric from Bob Marley’s Three Little Birds. It’s mine and my dad’s song and it means a lot to me – “Don’t worry about a thing, cos every little thing is gonna be alright”. I also love “On Wednesdays we wear pink”.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.