The Ultimate Trainer Trio

They say bad things happen in threes but we don’t need that kind of negativity in our lives, do we? Instead, let’s focus on the good things that happen in threes – ultimate trainer trios. From adidas and Asics to Nike, Lacoste and Stella McCartney, we’ve concocted the perfect combination of kicks to cater to your footwear needs where trainers are concerned. Long gone are the days where trainers were worn purely for comfort – they’re now a serious unisex fashion statement. Whether you want to channel a casual, smart or sporty vibe, we’ve got the answers.


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Your shoedrobe isn’t complete until you’ve got a casual pair of kicks – cue the Hamburgs. Sturdiness is key if you’re going to be wearing them religiously so what could be better than putting casual comfort in the capable hands of adidas? While these Hamburgs have a luxe nubuck finish, the soft grey and suede tongue means they’re versatile enough for everyday wear.


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If you’d rather something a little more active, the Asics Gel-Lyte trainers offer ultimate cushioning and support, finished on a white rubber sole for durability and grip. The grey and navy colourway is perfectly broken up with a pastel pop of mint for a fresh and stylish footwear affair, not to mention the unique split tongue design for an extra Asics edge.


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A crisp white pair of kicks is the answer to any trainer love affair, especially when you’re searching for the perfect pair to suit a smarter occasion. The minimalistic metallic gold Gazelle detail adds a slight touch of luxury without being even remotely overpowering. This style comes as part of the adidas relaunch and is a Gazelebration of terrace style. Simple, smart and stylish.



The Thea is renowned for its premium lightweight cushioning which makes it the perfect casual trainer candidate. The all-white design is faintly disrupted by a beautifully understated iridescent line along the seam. The sleek, low-cut profile enables lasting comfort and an elegant style to fulfil all your unicorn dreams at once. Very heart eye emoji, we know.



Fancy unleashing your inner Sporty Spice? Look no further than these beauties from the adidas x Stella McCartney collaboration, which brings McCartney’s feminine yet tailored aesthetic to a line of adidas trainers. Made with performance fabric, this trainer blends bold prints with neutral workout essentials. Soft grey, pastel pink and a whole lot of workout sass.


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Prepare to shine in these Carnaby EVO trainers. In a premium metallic rose gold leather they’ll be sure to set you apart from the crowd. Rose gold is a trend we simply can’t escape and for good reason – it’s beautifully feminine, irresistibly luxurious and we are OBSESSED. We’re talking all the princess vibes with these beauties – can you resist?

For our full range of shoes, head over to our website. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.

Summer Shoe Style: The Edit

Oh, summer. Every single year we’re always so hopeful that the most eagerly anticipated season will live up to our expectations of a perfectly warm climate, a light refreshing breeze and a subsequent Mojito in hand. In all honesty we’d probably have been better off placing bets on the wettest summer EVER. So much so that we should probably rename the season to something equally as depressing as the weather – anyone with us? As much as we’d love to be flaunting our feet all day every day (no foot fetishes here, we promise) the tragic British weather seems to be a slight barrier. Sandals at bay? We think so. Sob. I mean come on, it’s mid July and we can’t even walk across Nando’s car park without suffering the wrath of a torrential downpour, but we’re not bitter or anything so it’s cool. We are however prepared when it comes to footwear which is the next best thing, right? Say hello to our little friends…


The adidas Gazelle is undoubtedly one of the most classic three-stripe icons. Originals always highlight the relationship between the past and present so to remain true to form, adidas are having a huge Gazelebration to acknowledge the success of 30 years of iconic terrace styling, sported by some of the hottest celebrities. The new launch includes a slightly reformed design, maintaining the original Gazelle silhouette while introducing a new vintage suede upper. In classic black, it keeps simplicity and style in check. Gazelles are back in full force ladies and gents.


These gorgeous Sun Glow Gazelles are also part of the Gazelebration. The aim of the relaunch is to define a contemporary street look for the future, ensuring the Gazelle reclaims its position amongst adidas classics with the celebrated relaunch of the archival ’90s style. This silhouette has undergone a subtle summer makeover, refreshing the casual classic with a high-end material treatment in premium perforated nubuck with a hint of metallic – beautiful and bang on trend. The summer palette and white contrast three-stripes is the perfect seasonal release.


Can you really handle summer without a classic pair of Converse though? Simple, versatile and effortless – the perfect combination. The All Star low lace-up trainers are vintage old-skool and are the go-to shoe for a casual canvas affair. The iconic rubber toe cap means this classic sneaker is an essential wardrobe staple come rain or shine. The great thing about crisp white Converse is that you’ll be channeling those summer vibes even if it’s a little bit dull, wet or windy outside. What’s not to love about a little bit of summer spirit, eh?


If you’re keen to opt for more of an edgy and urban vibe then you can’t go wrong with a pair of silver Reebok Classics which have made a concrete comeback on the fashion scene. Metallic is a core trend that quite simply has no promise of budging any time soon, so the two together is most certainly a killer combo. The classic silhouette has maintained its retro style which was at the forefront of ’90s fashion – it’s no wonder that they’re going down a storm this season. We’re talking Reebok festival fashion, street style and all things urban chic.


If you’re really looking to make a statement this summer, then these are some kicks that you seriously can’t miss – quite literally. Streetwear specialist Y-3 has added to its footwear edit with the Kyujo low-top trainers. Built from orange lightweight neoprene they are sleek and directional with zigzag laces and an orange bubble sole which adds an innovative statement detail. The unique design and bold colour means your feet will certainly be the centre of attention this summer. That we can promise – do you dare?


We know we’re stepping into risky territory right here, but could we possibly compile the best of summer footwear without including a mind-blowingly pretty pair of sandals? No, we couldn’t. These Arizona two strap sandals from Birkenstock have adjustable straps and a padded foot bed for optimum comfort. But the best bit? The gorgeous iridescent snake print. We’re talking mermaid, princess and unicorn vibes all rolled into one and if that alone doesn’t make it the prettiest sandal of all time, we don’t know what does.


Last but not least is a his and hers addition to the summer footwear scene. Matchy matchy we know, but kinda cute. Pool slides are seriously in right now so why not invest. After all, couples that dress together stay together, right? The men’s version features a padded strap and standout oversized white Nike branding. The moulded footbed with textured detailing creates a laid back massaging effect which is perfect for around the pool. The women’s slide is pretty much identical but instead features double padded straps. A simple, comfy and classic poolside essential.

For our full range of summer shoes, head over to our website. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.


Heading to a festival this summer? Fancy winning the mother of all Festival Survival Kits worth over £400? There’s no point doing things by halves so we’ve combined some of the best footwear brands with killer beauty essentials and goodies to make sure your festival experience is one to remember. We know that fashion and beauty go hand in hand so if you want to get one step closer to winning our exclusive SOLETRADER Festival Survival Kit, keep reading. After all, you’ve got to be in it to win it – right? We’re all about a bit of fighting talk…



First thing’s first (I’m the realest), you’re probably dying to know exactly what’s in store if you happen to be the lucky winner. So without further ado, here’s what you could be in with a chance of getting your muddy little mitts on:

PLUS goodies and beauty essentials including NYX, Candy Kittens, Batiste, Sure, Kleenex, Garnier, Carex and Shewee (see, we really have got you covered). Don’t worry, the Bags of Sass canvas bag is most definitely included. Amazing, right?



For your chance to enter, head over to our INSTAGRAM account. You’ll need to like our photo, follow us and tag a friend. The competition runs from 5pm Wednesday 6th July until 5pm Tuesday 12th July. Full Ts&Cs apply and specific styles are subject to availability. One kit will be issued to one winner chosen at random who has matched the full entry criteria.



The winner will be announced and notified on Wednesday 13th July. If the winner does not respond within 48 hours we reserve the right to choose another winner. You should also keep your eyes peeled because this summer we’re collaborating with some great bloggers who will be trying and testing these Festival Survival Kits in the name of festival fashion. Make sure you like us on Facebook and follow us on Twitter and Instagram to keep up to date with all the blogger festival fun.

Ready, steady, GO-od luck!




Behind the Sole: Ecommerce Project Manager


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Our Ecommerce Project Manager has a weird link to shark attacks, dreams of dressing up as a giant shoe and has gone from attending special measures classes at school to doing a spot of in-house modelling. We caught up with 25-year-old Luke Goodman to chat about dinner parties, bad habits and favourite footwear.

What did you study at University?

Politics, however three years of it was enough. Shoes are less complicated – please don’t talk to me about Brexit!

How did you get this job?

I applied online.

Did you always want to pursue a career in this field?

Sort of. I wanted to work within an industry which attracts interesting people so that’s why I chose Fashion over Politics, however it didn’t quite work out…

What does a typical day involve?

Other than drinking a minimum of about five cups of tea? My work can be very varied; my day is very dependent on what project I’m working on at the time. For instance, yesterday I was working on our new German website but today I’m helping to digitise the warehouse.

What’s your favourite part about the job?

I get to work to my own timelines and schedules.


What’s the biggest challenge your job role presents you with?

I often have to learn whole processes quite quickly.

How do you come up with new ideas and concepts?

I often think of quite ‘outside the box’ ideas for marketing however they normally say no :( If I had my way we would have launched ‘Twinder’ (originating from our company name Twinmar) this year and there would definitely be some giant shoe costumes lying around.

What’s your favourite footwear?

Classic Reebok Workouts.

Describe your style in three words…

Plain is best.

Where is your OOTD (outfit of the day) from?

Don’t be silly.


What’s an interesting or quirky fact about you?

I used to be in special measures classes at school, but my mum just said I was a late bloomer – look at me now! Also, a man in Cornwall called Luke Goodman got attacked by a shark and a man in Australia called Luke Goodman got eaten by a shark. I’m basically destined to fight a shark.

Who/what inspires you?

People who are themselves and don’t take things too seriously.

What’s your favourite piece of advice/quote?

*Disclaimer – unfortunately we had to remove Luke’s answer as it was quite simply too obscene to include*

If you could have a dinner party with three people, dead or alive, who would it be and why?

Notorious B.I.G, Alex Ferguson and my mum. I’d just like to see what they would talk about and which one my mum preferred – a gangster rapper or an angry Scottish man.

What’s your worst habit?

I talk too much and occasionally say things or get involved in things when I shouldn’t.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.

TOMS #StyleYourSole Store Events

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We’ve teamed up with TOMS this summer for some weird, wacky and seriously creative fun. Why? Because who doesn’t love a little bit of customisation. We can all relate to that moment when you spot somebody else wearing the exact same thing and cringe a little inside, which is why customisation is so much fun. Especially when it involves our fab in-store artists giving your new shoes a little makeover. We’re talking patterns, words, doodles – be as imaginative and innovative as your inner creativity allows.

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Over the next four weeks we’ll be hosting events in four of our stores across the country so you can get your brand new TOMS customised for free. All you have to do is purchase a pair of TOMS of your choice and tell our in-store artists how you’d like them customised. With an array of colours and super talented and creative experts on hand, the possibilities are endless.

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Once you’ve left your new shoes in our capable company, you’ll be able to carry on shopping, have a bit of a mooch around and grab a coffee before coming back to collect them. Not only that, but with every product you purchase TOMS will help a person in need as part of their One for One campaign. Cool customised shoes AND doing your bit – amazing!

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The events will run in our four selected stores from 12pm until 6pm every Saturday for four weeks, starting this Saturday. The schedule is as follows:

  • Saturday 25th June – Westfield London
  • Saturday 2nd July – Trafford Centre
  • Saturday 9th July – SOLE Neal Street London
  • Saturday 16th July – Bluewater

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If you’d like to see the promo video for our TOMS #StyleYourSole in-store events, please click here. For all other events/activity information or if you have any questions, make sure you like our Facebook page and follow us on Twitter, Instagram and Pinterest – we don’t bite! Come on, let us #StyleYourSole one Saturday this summer.