Reebok x Gigi Hadid: #PerfectNever

Reebok came back hard last year and 2017 seems no different. Their #PerfectNever campaign with the gorgeous Gigi Hadid launches today and epitomises empowerment in its finest form. The campaign encourages women to defy expectations and celebrate their imperfections, which is a positively powerful message. Alongside this, the diamond element of the pack adds a touch of subtle sparkle to the collection, which is the perfect way to be a story worth telling. If you fancy taking a sneak peek of what we’ve got our hands on, keep scrolling.

Untitled design-90We’ve got six styles from the whole collection, made up of three Classic styles and three Club styles in white, black and silver glitter – serious sass, we know. As it’s launch day we wanted to showcase two of our ultimate fave styles, an understated white Club with a small sparkly injection and an all over unicorn mermaid glitter vibe kinda Club. The Club is most probably one of Reebok’s most coveted styles, and these little additions are certainly no exception. We’re seriously loving this whole diamond vibe and we’re definitely ready to join the #PerfectNever club.

Untitled design-91

If you want to fill that smart casual shaped hole in your shoedrobe, you need some fresh white kicks in your life. The hint of sparkle on the heel of the sophisticated court silhouette has the potential to glam up any outfit in seconds. Reebok have taken glam to a whole new level with an entire silver glitter upper. The sparkle lace detail is the icing on top of the cake and the cushioned bottom will keep you comfy all day or all night long. The white pair retail at £64.99 while the glitter pair are £74.99 – a worthy, and somewhat sparkly, investment if you ask us.

If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Valentine’s Day Gift Guide

Forgive us if you don’t want to be reminded of all the soppy Snapchats and endless #boydidgood hashtags you’re going to see over the course of the next week or so, but there’s nothing wrong with a small dose of old fashioned romance where Valentine’s Day is concerned. Whether you’re celebrating with your other half or channeling the whole ‘mates before dates’ motto, we’re here to point you in the right direction if you do fancy treating a loved one to something special. Valentine’s Day doesn’t necessarily mean an overload of pink heart shaped presents, you can keep it classy and completely cringe-free with a bit of all black everything. While it’s the thought that counts, who can say no to a new pair of shoes?

ladies casual

For a classic yet comfy affair, why not surprise her with these Black Reebok Classic Leather Hype Metallic Trainers. Born from the famous Reebok Classic line, the sophisticated slick black metallic colour palette makes for a safe bet. If you’re buying for a KUWTK superfan then look no further than this Kendall + Kylie Slone Backpack. This mini backpack is not only super cute but is also beautifully crafted in jet black soft leather, complete with metal branding and adjustable shoulder straps. Are you after a present to go down a storm, we’ve got ya!

mens casual

When you’re keeping it casual then there’s nothing better than a backpack and skate shoe combo. This Herschel Classic Backpack is a timeless silhouette and is the perfect lightweight travel companion for any type of guy. If your special someone is hot on brands then you’d be silly not to reach for a pair of Vans Old Skool Trainers. Popular with a plethora of celebs worldwide, these are a firm sneaker-head favourite with a canvas upper, lace up front and padded collar for a seriously on-trend style. Killer casual combo? Tick.

ladies smart

Take a backseat with casual and fancy focusing on something a little smarter, you can’t go wrong with a classic pair of black loafers. Our SOLE Hope shoes feature a soft square toe and gold trim which is subtle yet sophisticated. We can almost guarantee a handbag will be a winner so why not opt for The Cambridge Satchel Company Poppy Handbag. Perfect for adding a touch of style to any accessory collection, the classic design with simple nickel detailing will make this a fail-safe option for years to come. What’s not to love?

mens smart

Suitably suave, these SOLE Watts Boots are the perfect surprise addition to any shoedrobe. The lace up boots feature black suede uppers creating a cool casual chukka boot with iconic SOLE 72 Neal Street branding on the outsole. For a classic kinda guy the The Cambridge Satchel Company Folio Briefcase could be his new office BFF. This traditional and sophisticated travel companion features clever bar closure to keep valuables extra safe. A modern twist on a Cambridge Satchel classic, it’s a bit of a no brainer, don’t ya think?

ladies eveningjpg

Get this right and you’ll seriously impress. Embroidery is everywhere right now so if she doesn’t own anything already, she’ll certainly want to. These SOLE Eliza Boots feature a pointed toe and block heel so style doesn’t have to be compromised where comfort is concerned. Really stuck for ideas then believe us, you can’t go wrong with a small dose of designer. This understated Armani Jeans Bustina Clutch Bag is crafted in soft leather with a simple wrist strap and additional shoulder chain for a more luxurious look. Evening glam on point.

Students with UNiDAYS, you’re in luck! We’re offering 14% online discount – but be quick, it’s for a limited time only!

If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Just Dropped: Puma Swan Pack

We’re obsessed with anything Kylie Jenner so when we found out the reality TV star was teaming up with Puma to be the face of their new Swan Pack, we were hooked. The Swan Pack is a continuation of Puma’s ‘Do You’ campaign that launched last year, and these particular styles are inspired by the grace and strength of ballet which combines performance, functionality and style that Puma believes in. The campaign aims to inspire women around the world to exude confidence and do exactly what they want to do which is a message we’re totally down with.



Puma has officially teamed up with the New York City Ballet to launch the new Swan Pack collection and we love how striking yet feminine it is. With the official launch today online and in stores, we’ve got our hands on four styles we think you’re really going to love. Ladies, if you’re ready to be #ForeverFierce then feast your eyes on the brand spanking new Swan Pack.



A monochrome feather print feel with a small and tasteful dose of iridescent detailing is at the core of the Swan Pack. The collection is comprised of striking silhouettes with subtle feminine details, creating the perfect balance between performance and design which Puma effortlessly delivers with each and every collection. We’re talking about some serious athleisure vibes.



Fiercely feminine, the lightweight and laceless Fierce Swan Trainers perfectly offset the black block colour with a crisp white sole and prominent iridescent detailing. With printed mesh detail on the toe and an elasticated strap, the dynamic design features a padded collar for premium comfort. If you’re more for all black everything and seriously sleek, the Fierce Strap Swan Trainers feature a supportive midsole and grooved outsole for fast and dynamic movement. The feather print is subtly feminine while maintaining a slight urban and androgynous edge.



A more classic silhouette, the Match Swan Trainers offer a killer combo of velvet and leather which give off some seriously sleek vibes. Featuring feather print mesh detail on the toe and iridescent detailing on the toe box, tongue and side, these trainers help you achieve the perfect level of daytime glam. For a much sportier yet equally sassy affair, the Sock Swan Trainers feature a sharper silhouette for an effortlessly edgy look. The padded tongue, elasticated heel and trinomic outsole mean you don’t have to compromise comfy for cool.

If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Must-have Winter Trends

We’re all for individuality and creativity where fashion is concerned but there’s no denying a killer trend when it comes around, especially when it’s set to stay. Whether you’re into classics or like to be a little more adventurous where footwear is concerned, we’ve rustled up six of the most coveted trends this season. Sit back, relax and ponder over which shoe is for you.

Loafer Lovin’

Loafer Lovin

Is there anyone who doesn’t love a good loafer? Perfect for throwing on to give any outfit that effortlessly cool smart casual vibe, there’s nothing not to love. Conventional in black or simply sassy in rose gold, the soft square toe and gold trim is subtle yet sophisticated. We think we’ve found a real Winter winner to give your shoedrobe a subtle style boost.

Mad for Metallic

Mad for Metallic

We can’t quite decide whether we’re ever going to tire of a healthy dose of metallic. Cool in Converse, this high top design features the classic waffle tread and rubber toe cap for authenticity. In a gorgeous metallic snake print leather, this design is sure to send your style status to new heights. The perfect shoe to strike a killer monochrome and metallic balance.

Athleisure Lady

Athleisure Lady

What’s not to love about strutting around in the most comfortable items you can possibly find? Casual, comfy and cool is the crux of athleisure and it’s a trend we’re totally okay with channelling. This black and white lightweight design from Nike features a sock fit design and padded collar to knock your athleisure comfort levels off the scale this season.

Embroidered Everything

Embrodiered Everything

Embroidery seemed to pop out of nowhere last year and now it’s absolutely everywhere. A trend that looks as though it’s set to stay, these intricately embroidered black cowboy boots feature a pointed toe and 65mm heel for a cool yet casual kinda look. If you slip into these and pop on a pair of mid wash mom jeans you’ll have seasonal style on lockdown.

Oh So Nude

Oh So Nude

From nude lips to nude kicks, we can’t get enough of the understated hue right now and it seems Nike can’t either. Offering a more mature look, the sleek design is fierce yet feminine and allows for a more sophisticated yet casual footwear option. Equipped with lightweight cushioning and a leather finish, the Thea certainly lives up to its premium title.

Unicorn Vibes

Unicorn Vibes

Pop culture called and Reebok answered. If unicorns are your thing then why aren’t these already in your wardrobe? The crisp white Classic from Reebok is the go-to if you’re game for channelling some serious sass which we’re totally down with. If you want to be decked out in soft grey leather and gorgeous iridescent hues then these unicorn kicks are calling.

If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

The Edit: Cool Winter Kicks

Despite the cold frosty mornings and minus temperatures, trainers will never be banished from a Winter wardrobe – period. Fashion’s answer to comfortable yet totally on point footwear, trainers are here to stay – whatever the weather. Regardless of whether you’re a loyal adidas fan or prefer to go retro with Reebok, we’ve got cool Winter kicks covered.


It’s a well-known fact that adidas can do no wrong when it comes to bossing footwear. The latest Tubular Shadow Knit style is the perfect combination of sporty and sleek, adding a handmade look to the Tubular series. The 3D texture and bold diamond pattern create a striking streetwear style, and the sock like design ensures a snug fit.


Rose gold everything? We hear ya! Introducing a new way to shine, these Superstar trainers add a little bit of glam to the heritage style of the sneaker. The leather upper, rubber shell toe and chunky-cup sole keep the look authentic, while the rose metallic details do all the talking. It’s a trend we’re desperately hoping sticks around to ensure all outfits are glam ready.


Reebok is the king of cool kicks and we’re certainly not complaining. Authentically rooted in on-court performances, the comfort and durability of these trainers translate to effortless everyday style. Metallic branding and labels embellish the softest of leathers for a rich look and feel. In whisper grey with a classic white sole, these kicks are seriously cool.


Make your look memorable with these metallic leather kicks culled from the famous Reebok Classic line. Updated in a sophisticated and slick black metallic colour palette and designed with an urban edge, the Club has also made its way into the all black everything crew. With a padded collar for support and a cushioned foam sockliner, we’re talking fashion and comfort.


Warning: we’re throwing it back and going a little bit old skool here. A twist on the Vans timeless side stripe style, the Old Skool Zip is a black metallic low top lace-up made in premium leather for a luxe yet laid back look. Make a statement in bold black, because if effortlessly cool skate style is your thing, then these Vans will be your new Winter BFF.


Cool in khaki, the Nike Air Max Thea Ultra Premium trainer updates the iconic running profile for everyday comfort. With a premium leather and textile upper for durability and a visible Max Air heel unit for super cushioning, this update ticks all the style boxes. The dark on-trend hue perfectly complements the season while still maintaining your title as cool kicks Queen.

If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!