Monthly Archives: March 2016

Behind the Sole: Marketing Coordinator

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Our Marketing Coordinator has double jointed arms, enjoys weekly Zumba sessions and would describe herself as a colourful and sparkly pair of slippers. We caught up with 22-year-old Abby Quigley to talk about work, play and of course – all things shoes.

What did you study at University?

Fashion Buying with Marketing at De Montfort University in Leicester.

Did you always want to pursue a career in marketing?

I always knew I wanted to work in the fashion industry but it was only when I studied Fashion Buying and Marketing at University that I realised how much I enjoyed it. My course was mainly focused on buying but I was much more interested in the marketing modules so I knew this would be the career for me.

How did you get this job?

After graduating I was keen to pursue a career in marketing so I searched for jobs with fashion brands. I particularly liked the Marketing Assistant job role advertised here so I applied for the position and was invited for an interview. I was then asked back for a second interview and here I am! It’s also a massive bonus that I live 15 minutes away from Head Office.

What does a typical day involve?

No day is the same which is one of the great things about my job. I can be helping stores with their POS requests or organising promotions, meeting with our brand partners to develop and implement marketing campaigns or assisting with the weekly marketing emails. I also do some of the shoe modelling for the photo shoots.

What’s your favourite part about the job?

The fact that it’s so varied and I get to cover a lot of areas of marketing e.g. in-store, emails, social and PR. It’s also really exciting working with all the different brands as we often collaborate on fun projects. I’m a shoe lover so of course it’s great to be surrounded by all things shoes.

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What’s the biggest challenge your job role presents you with?

Juggling all of the different areas of marketing I cover and making sure I meet deadlines. I have to be super organised and my diary is full of post-it notes! However it’s what makes the role so exciting and dynamic because I like to be busy.

What inspires you?

Being around creative people, interesting cities/towns, fashion blogs, magazines and fashion photography.

How do you get creative when trying to market a brand or a shoe?

I really like to get out and about for inspiration. Being so close to London is really handy as there is so much creativity. I’m a big fan of Brick Lane and Shoreditch. I also love Pinterest for inspirational mood boards – I could spend hours on there!

Describe your style in three words…

Simple, feminine and classy.

What’s your favourite way to relax after a stressful day?

I like to go home and have a cup of tea while I catch up on the latest fashion and beauty blogs. I also go to Zumba once a week so that always helps to take my mind off a stressful day.

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What’s your favourite footwear?

It has to be trainers – I’m building up quite the collection! At the moment I’m loving adidas Superstars.

If you could describe yourself as a shoe, what would it be and why?

A colourful and sparkly pair of slippers as I am girly, fun and soft on the inside.

Explain your OOTD (outfit of the day)…

My jeans are from Topshop, my shirt is from New Look and my boots are our in-house brand SOLE which you can find here.

What’s your favourite quote?

You can never have too many shoes.

Tell us an interesting or quirky fact about yourself…

Both of my arms are double jointed so I can bend them in all different ways. Slightly weird, I know.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.

 

5 reasons why you should online shop over Easter weekend

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lot of people love to shop. Now, we’re saying a lot and we’re putting it in italics because we have to take a moment to remember anyone who has been subjected to the unbearable process of being dragged into countless shops on loop and has spent more time waiting outside changing rooms than plonked on their own sofa. The sighs, the huffs, the rolling eyes and the folded arms are all too common reactions that are associated with a severe dislike of shopping. Wait a second, though, you know what could solve that don’t you? Erm, ONLINE SHOPPING. Don’t you worry about a thing, just sit back with a cuppa while you absorb all the right reasons for spending your Easter weekend online.

1) Avoid shopping with someone who doesn’t appreciate shopping

Let us set the scene. You clock off work on Thursday ready to embrace a long four day break of Easter bliss, knowing only too well you’re bound to start and end it in a chocolate-induced coma. You want to hit the shops and make the most of your extended free time but your selected shopping partner (whether it’s your other half or best friend) isn’t really feeling the whole shopping thing. Why waste time arguing about it when you can earn brownie points by offering to sacrifice going shopping for online shopping? Instant winner.

2) Why spend money on chocolate when you can spend money on shoes

This is a no brainer really, isn’t it. There is no real question as to whether you should spend your hard-earned cash on chocolate which is easily demolished within minutes and only ever leaves you feeling resentful for over indulging. The more sensible option would be to invest that money in a lovely pair of shoes that make your feet look more aesthetically pleasing and are bound to last a lot longer than a slab of Dairy Milk. Shoes are for life not just for Easter, remember.

3) Avoid the frenzy of manic Easter shoppers

The shops are always crazy on a Saturday and Easter only means it gets crazier. Do you really want to have to contend with people dawdling, indefinite queues and unpredictable air-con incapable of stabilising combined shopper body heat? Staying at home and shopping online means not only do you get the goods, you can shop at your own pace and have as many coffee and cake breaks as you like without feeling guilty. If it’s done in your own home, nobody has to know.  A simple click and you’re one step closer to those new shoes you’ve been eyeing up.

4) Shops are closed on Easter Sunday

We know you like to get your weekly fix but how will you cope with the sudden realisation that hardly anyone works on Easter Sunday. How dare shop assistants be given the day off when they work pretty much every other single Sunday of the year. Your hobby doesn’t have to end there, you’re one click away from fulfilling your Sunday shopping dreams except with a lot more ease and a lot more choice. What’s more is that you can do it in the comfort of your own home, preferably in your pyjamas with a hot cross bun (smothered in chocolate, obviously).

5) Sales and promotions

There may be sales in shops themselves but can you guarantee that all the shops you want to browse can be found in your chosen shopping centre? Probably not. The beauty of online shopping means you can search any website for potential new purchases with an increased chance of popping your favourite items in your basket and making them yours. It’s also the perfect opportunity to keep your eye on social media for any promotional codes or new sales that might drop so you’re the first in line to bag a bargain.

Whether you do decide to indulge in a little online shopping or choose to spend your extra two days with family, friends and good food, we hope you have a great Easter weekend. If our top five reasons still don’t have you convinced, head down to your nearest branch and treat yourself. Don’t forget to check our products out on our website , like our Facebook page and follow us on Twitter, Instagram and Pinterest for updates, exclusives and new products. Happy shopping!

 

Mad for metallic

If you thought metallic had been and gone, you thought wrong. The trend made an appearance at the back end of last year and surprise surprise – it’s back. For what reason, may you ask? Well, it’s classy, bang on trend and effortlessly versatile. I mean, what more could you ask for in a shiny shoe. Here at SOLETRADER we have the perfect metallic family members for you to choose from. We’re talking gold and bronze, all with a gorgeous sophisticated finish. Metallic may lead you to envisage a more prestigious affair with our elegant and detailed Vivienne Westwood and Melissa Space Love Orb Shoes, but we’re also taking it right back to basics by incorporating metallic within the king of comfort – trainers.

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That’s right, you don’t have to choose between style and comfort because you can have the best of both worlds. The beauty of metallic footwear is that it can be worn to dress an outfit up, or as a quick fix to inject a little shine into an otherwise plain outfit, just like the Adidas Superstar 80s Metal Toe Trainers. But don’t fear, not only do we have the Michael Kors Amanda Trainers with luxurious gold detailing, we also go beyond the four styles listed here. We’ve got everything from a brand new pair of See by Chloe flat-forms with a gold metallic sole in black and tan, to bronze minimalistic See by Chloe Sandals. If you don’t know how to style the trend, we’re here to help you jump firmly on the bandwagon.

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A pair of shiny sneakers can be worn with a casual jean and jumper combo or you can slip on a pair of sliders, just like the Vans Classic Slip On Trainers, for a more urban feel. Fancy a flat-form? No problem – use the lacing as the core focus and go a little more plain and simple. Whatever the shoe, whatever the metallic hue, don’t be afraid to shine. For all the latest information, trends, new launches and promotional offers be sure to sign up to our newsletter, follow us on TwitterInstagram and Pinterest and like our Facebook Page.

Why New Balance should be the new love of your life

Bored of the trainers you thought were trendy last month? Look no further. A new selection of New Balance trainers have landed and we’re here to show them off. Paired with a great choice of skinnies and the right percentage of ankle on show, New Balance trainers optimise both comfort and style in equal abundance. Although, there might just be one slight problem. Let’s hope you’re not the indecisive kind because we’re really spoiling you for choice with these. But when you see how great they are, you won’t be able to blame us.

Whether you’re after light, bright, white or wacky, we’ve got the perfect New Balance style for each and every one of you. We all know that this athletic brand consistently offers the perfect fusion of function and fashion, and the latest styles certainly don’t disappoint. A new season calls for new shoes, so what are you waiting for? We’d suggest snapping them up because we can’t promise they’ll be on the shelves for long. And if you need a helping hand picking the perfect pair, here are a few of our personal faves here at SOLETRADER HQ.

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The New Balance 373 trainers bring old school American charm to a sleek sports silhouette. The neutral shades of black, grey and navy mean they’re versatile enough to pair with any outfit. The upper material is nylon, the sole is sturdy in rubber and the trainer features a contrast tongue and quarter branding. The New Balance newbie also features blind eyelets and a comfort insole. But, do you play it safe with black/green, take a risk with the grey/orange or stick with the classic navy? Or, erm, all three. Only if you’re struggling to decide, that is.

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These New Balance 420 trainers showcase a more classic and clean cut style. If you’re a fan of block colours, these beauties might be your best bet. New Balance are offering a no-sew material edit of the iconic 420 model with plenty of benefits, created by fusing two thin materials with a no-sew process. The Encap midsole technology provides support and maximum durability to ensure long-standing ownership. Similar to the 373 they have the same nylon upper and rubber sole along with blind eyelets, bonded seams and branding to the tongue and heel. Available in black, red and white – we spoil you, don’t we?

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If a classic and simplistic shoe doesn’t really fit the bill then let me introduce you to a pair that might just steal the show. Something a little more urban and street style-esque, if you like. New from the men’s New Balance range is the 600 C-Series in navy nubuck with neat perforated detail. The navy blue/green kicks present a nylon and rubber combo up top, while sporting the classic rubber sole and branding to the tongue and heel. Forget big and clumpy – how about a reinforced heel counter and Revlite sole technology for perfection, eh?

There’s no denying that you’ll feel as light as a feather gliding around in a pair, but it all depends on what you’re trying to channel from your trainers. Sleek and simplistic, fresh and classic or something a little more quirky and adventurous? If you’re still as confused as you were when you began reading, don’t forget to head over to our website to check out the entire New Balance collection. Or even better, follow us on Facebook, Twitter and Instagram first in line to see our new products drop. We don’t bite – promise.