Monthly Archives: June 2016

Behind the Sole: Ecommerce Project Manager


behind the sole

Our Ecommerce Project Manager has a weird link to shark attacks, dreams of dressing up as a giant shoe and has gone from attending special measures classes at school to doing a spot of in-house modelling. We caught up with 25-year-old Luke Goodman to chat about dinner parties, bad habits and favourite footwear.

What did you study at University?

Politics, however three years of it was enough. Shoes are less complicated – please don’t talk to me about Brexit!

How did you get this job?

I applied online.

Did you always want to pursue a career in this field?

Sort of. I wanted to work within an industry which attracts interesting people so that’s why I chose Fashion over Politics, however it didn’t quite work out…

What does a typical day involve?

Other than drinking a minimum of about five cups of tea? My work can be very varied; my day is very dependent on what project I’m working on at the time. For instance, yesterday I was working on our new German website but today I’m helping to digitise the warehouse.

What’s your favourite part about the job?

I get to work to my own timelines and schedules.


What’s the biggest challenge your job role presents you with?

I often have to learn whole processes quite quickly.

How do you come up with new ideas and concepts?

I often think of quite ‘outside the box’ ideas for marketing however they normally say no 🙁 If I had my way we would have launched ‘Twinder’ (originating from our company name Twinmar) this year and there would definitely be some giant shoe costumes lying around.

What’s your favourite footwear?

Classic Reebok Workouts.

Describe your style in three words…

Plain is best.

Where is your OOTD (outfit of the day) from?

Don’t be silly.


What’s an interesting or quirky fact about you?

I used to be in special measures classes at school, but my mum just said I was a late bloomer – look at me now! Also, a man in Cornwall called Luke Goodman got attacked by a shark and a man in Australia called Luke Goodman got eaten by a shark. I’m basically destined to fight a shark.

Who/what inspires you?

People who are themselves and don’t take things too seriously.

What’s your favourite piece of advice/quote?

*Disclaimer – unfortunately we had to remove Luke’s answer as it was quite simply too obscene to include*

If you could have a dinner party with three people, dead or alive, who would it be and why?

Notorious B.I.G, Alex Ferguson and my mum. I’d just like to see what they would talk about and which one my mum preferred – a gangster rapper or an angry Scottish man.

What’s your worst habit?

I talk too much and occasionally say things or get involved in things when I shouldn’t.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.

TOMS #StyleYourSole Store Events

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We’ve teamed up with TOMS this summer for some weird, wacky and seriously creative fun. Why? Because who doesn’t love a little bit of customisation. We can all relate to that moment when you spot somebody else wearing the exact same thing and cringe a little inside, which is why customisation is so much fun. Especially when it involves our fab in-store artists giving your new shoes a little makeover. We’re talking patterns, words, doodles – be as imaginative and innovative as your inner creativity allows.

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Over the next four weeks we’ll be hosting events in four of our stores across the country so you can get your brand new TOMS customised for free. All you have to do is purchase a pair of TOMS of your choice and tell our in-store artists how you’d like them customised. With an array of colours and super talented and creative experts on hand, the possibilities are endless.

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Once you’ve left your new shoes in our capable company, you’ll be able to carry on shopping, have a bit of a mooch around and grab a coffee before coming back to collect them. Not only that, but with every product you purchase TOMS will help a person in need as part of their One for One campaign. Cool customised shoes AND doing your bit – amazing!

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The events will run in our four selected stores from 12pm until 6pm every Saturday for four weeks, starting this Saturday. The schedule is as follows:

  • Saturday 25th June – Westfield London
  • Saturday 2nd July – Trafford Centre
  • Saturday 9th July – SOLE Neal Street London
  • Saturday 16th July – Bluewater

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If you’d like to see the promo video for our TOMS #StyleYourSole in-store events, please click here. For all other events/activity information or if you have any questions, make sure you like our Facebook page and follow us on Twitter, Instagram and Pinterest – we don’t bite! Come on, let us #StyleYourSole one Saturday this summer.

Summer Shoe Style: The Beginning

With summer just around the corner, it’s essential to start looking after your feet so you can sport some serious shoe style. This summer we’re talking leading trends, iconic brands and premium comfort. Today we’re bringing you the best from Havaianas, Superdry, Ralph Lauren, New Balance and Nike so you can start to embrace the warmer weather without worry.

Don’t fear, we’re well aware feet aren’t the most flattering of body parts at the best of times but we’re telling you to get your toes out – okay? From flip flops and trainers to espadrilles and pool slides, here’s a handful of carefully selected summer essentials for you to get your mitts on before the summer is in full swing.


This Brazilian brand has hit the nail on the head where summer footwear is concerned. Combining a simple design with a classic colour palette, Havaianas was born. The comfy and cushioned rubber makes for a durable and lightweight fit, perfectly suited to pottering around the pool with its heat-resistant and non-slip features.


Just looking at these beauties sends you into a daydream of mojitos and palm trees. The grey metal logo gives them a more luxurious feel while the tropical print in vibrant pink, purple and blue makes them both fun and feminine. With these on your feet, your summer style is set to be as hot as the weather.


Espadrilles are a key summer style and opting for a crisp and fresh white means you’re summer ready in minutes. The cool canvas upper and subtle Superdry branding ensures this summer classic is both wearable and comfortable. The perfect addition to any summer shoedrobe.


A stylish and comfortable silhouette from Ralph Lauren, these espadrilles are crafted from colourful striped cavalry twill to create a fun nautical look. Paired with white skinnies or culottes, you’ll be taking summer style by storm. The traditional rope insole and prominent branding provides a sophisticated and sleek footwear option all season long.


No summer shoedrobe is complete without a small dose of pastel and New Balance has certainly found the right balance where the summer colour palette is concerned. This contemporary soft colour update will refresh your shoedrobe while ensuring you’re constantly comfy with its REVlite midsole foam for optimum comfort.


Pool slides will be everywhere this season, as always. This edgy tropical pattern in an electric blue is definitely something to shout about, so be sure to wear the slide with pride. The textured footbed and cushioned upper will ensure ultimate comfort so don’t think about it, just do it.

For our full range of summer shoes, head over to our website. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.

Father’s Day Gift Guide

It’s that time of year again where we start preparing to take a moment to appreciate the special men in our lives. Raised by our wonderful dads, it’s only right that we spend one day of the year showing them how much they mean to us. While it’s more about presence than presents, it can always be nice to treat them to a little something. Dads can be super tricky to buy for but with our gift guide, you may be one step closer to hitting the nail on the head where Father’s Day is concerned. Why? Because we’re here to help.



If you just want to buy a little something as a token of your love and appreciation, you can’t go wrong with footwear perfectly suited to a summer suitcase. By taking the reigns and picking something yourself, you’re being thoughtful and it’s always the thought that counts.

The SOLE Buckly shoes are the perfect lightweight espadrilles. Considering dads can sometimes be partial to a small dose of fashion advice, £24.99 is the price to pay for a slice of this season’s casual slip-on trend. Available in six different colours and patterns including black, blue, grey and stripes, there’s an option for every dad.

It’s a simple success if you ask us.

lyle and scott

Hands up if your dad is the more traditional type? If you fancy a small splurge then some practical yet sleek travel essentials could be the answer. Just landed are these smart and sophisticated Lyle & Scott accessories.

The Weekender Holdall (£89.99) which comes in a gorgeous khaki canvas is sturdy, masculine and perfect for a mini getaway, the Leather Washbag (£49.99) featuring premium distressed leather is ideal for jet setting while the Billfold Wallet with iconic debased branding (£34.99) is a staple every dad needs in his life.

Any one of these is bound to be a winner.


Expanding from its country roots, the heritage and lifestyle brand never ceases to amaze us where accessories are concerned. Barbour equips its products with both glamour and premium quality, so if you’re willing to splash the cash you certainly won’t be disappointed.

The Thornproof Tarras Shoulder Bag (£99.99) will transport all your essentials with ease. With a truly heritage feel and signature tartan lining, it’s a bag that can’t be beaten. If you want your dad to step out in style this summer then the Barbour Tain Striped Trilby Hat (£29.99) features a timeless design and a contrasting striped band for a simple but traditional finish.

If it’s footwear you fancy, the Barbour Capstan Shoes (£99.99) are a must-have purchase this season. The navy boat shoes are crafted from premium leather and scream durability – the perfect combination for most.

Father’s Day isn’t just about giving gifts, it’s also about giving love. So aside from the lovely cards and presents make sure you share the love on Sunday 19th June.

To see our full range of men’s shoes and accessories, visit our website. You can also like our Facebook page and follow us on Twitter, Instagram and Pinterest for updates and offers.


Aside from the eclectic range of sports and designer brands available, we also stock our own in-house range – SOLE. The exclusive collection is focused around key styles and designs each season and is inspired by a woman’s desire to be on-trend and comfortable. We’re talking stylish, premium and wearable – the perfect concoction for footwear you can’t stop thinking about. We’ve picked out some key styles we think you’ll really love so sit back, relax and soak up some serious shoe inspiration.


The struggle is real to find the perfect summer shoe to assist the desirable smart casual day to night transition. With a black suede peep-toe, an open back and a dainty double ankle strap, the Plato sandals totally do the trick. The gorgeous metallic block heel means you can dress it up or down which completely fits the bill.


No summer shoedrobe is complete without a comfy, but pretty, pair of flats. With a multitude of different variations in the market, the Matilda sandals offer a cute braided thong in soft white leather making them very easy to wear. We’re talking serious summer boho vibes in these beauties.


Lace up gladiator sandals are totally on-trend this season. The soft tan suede finish means you’re pretty much good to go where summer style is concerned. The square toe design and flared block heel gives this style a 70s vibe which we can’t get enough of. Another smart casual day to night footwear option you’re unlikely to get bored of any time soon.


You can’t go wrong with a classic black sandal, but this cross strap design creates an effortlessly chic look. Forget plain and simple, the gold square metallic studs paired with black leather is an irresistible combination. Just be wary of outside tanning time to avoid any footwear fashion faux pas.


We all know wedges are a go-to shoe every summer. It fits the dressy requirement while still maintaining ultimate comfort because there’s nothing worse than a painful pair of stilettos. This subtle suede wedge screams luxurious, while the four ankle straps allow for a classy and sophisticated foot affair.


Keep your feet cool and comfy in a classic flatform. We’re talking 70s revival with a modern twist. The black suede and gold detail is fun and feminine while the wrap around and adjustable ankle strap promises to provide a sturdy and secure fit. Teamed with culottes or a dainty playsuit, these flatforms will transform your outfit from drab to fab.


Every summer, gladiator sandals seem to make a bold fashion statement and we can see why. The gorgeous tan leather with gold stud detailing is perfect for your summer suitcase. Simple and sophisticated, the Queenie sandals are a key footwear piece this season as the thong gladiator design does all the talking. Festival ready? We think so.


Our Toucan Menorcan sandals consist of a perfect open toe and sling back design for fuss-free footwear. The tan nubuck introduces maximum versatility for a stroll along the river, a sunny pub lunch or an afternoon of leisurely shopping. Available in black, navy, metallic and glitter, there’s a texture and a colour for every occasion.

For our full range of summer shoes, head over to our website to browse our full SOLE collection. If you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.