Monthly Archives: September 2017

Go for grey

Grey might be renowned for being a little dull and boring, but if it’s worn the right way it can transform an ordinary outfit into something stylish, seamless and sleek. In a range of finishes, shades and silhouettes, we’ve got the lowdown on exactly what you should be seeking for your shoedrobe. Why? Because it’s time to go for grey with no regrets.

A comfy Campus classic oozing serious stylish vibes, these trainers could well be your new neutral BFFs. In a soft pastel grey with pink rubber soles, this style boasts an iconic silhouette which pushes the boundaries in all the right ways. Boasting velour transluscent stripes and a slick bespoke nubuck finish, these are a real style staple.

For something a little more luxe, it’s time to keep up with Kendall + Kylie’s Abi heels this Autumn. In a soft and sophisticated grey suede with a pretty pointed toe, these will give your shoedrobe that subtle injection of understated glam. The v shaped topline and leather lining create a slick court shoe silhouette you’ll be showing off all season long.

Grey with a gorgeous metallic makeover just in time for Autumn. Sporting a sassy snake print finish and signature waffle outsole, this low top women’s Vans trainer takes Old Skool cool to a whole new level. The crisp white sole and laces break up the metallic design, creating a simple yet stylish silhouette with an effortlessly cool urban edge.

Taking a seriously sporty silhouette and giving it an equally premium yet pretty makeover leaves you with this pale grey perfection. The iconic Thea running profile has been updated with a soft snake print and cool colour palette which ticks all the style boxes. Finished off with superb cushioning and a solarsoft sock liner – this update is one you won’t want to miss.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Lusting after lilac

Move over pastel pink, because there’s a new cool colour on the block. Everyone is lusting after lilac right now and it’s no surprise why. Boasting cool icy tones with a fresh and feminine feel, we’re going to be seeing a whole lotta lilac this season. Whether you want to wear it in full force or inject a small amount of pastel into your AW wardrobe, we’ve got the shoe for you.

All hail the iconic All Star Ox. Famous far and wide, this version of the classic retro features a lovely lilac suede upper, shiny silver eyelets and a pastel poppin’ rubber toe cap. The delicate lilac laces give the silhouette a soft and feminine edge which will perfectly break up any dull or drab outfit within seconds. All lilac everything never looked so good.

Injecting lilac into the sportiest of silhouettes, the Nike Loden has had a girly makeover with this colour palette. The foot-hugging construction features a foam sole which offers super lightweight cushioning and a rubber tread for supreme durability. Broken up with a crisp white sole for that sleek finish, this one is a shoedrobe staple.

An absolute failsafe, it’s time to break the rules with Vans Old Skool cool. In a gorgeous pastel purple, the chunky vulcanised sole and classic branding give the retro sports style the oh so seasonal makeover it deserves. We’re talking ultimate throwback vibes to create a signature urban look all season long – are you game?

Bringing you another lilac addition, say hello to the Reebok Club C 85 Trainers. Bringing a slightly darker hue to the table, this silhouette is anything but boring. The ice rubber outsole is tinted in tune with the wash for yet another layer of dreamy design details. Slipping into these will mean you’re channelling sleek street style on repeat.

Other pastel hues aside, let’s focus on the smoky orchid tones from the Reebok Classic Leather Lace trainers. If you’re looking for something to make your outfit pop, this will be your new seasonal BFF. The suede finish on the silhouette creates super soft and feminine feels and gives you the perfect opportunity to rock cool casual kicks.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Dr. Martens: The Vegan Edition

Dr. Martens have taken the footwear scene by storm with their brand spanking new vegan friendly range, which we think you’re gonna love as much as we do. If you want to slide into the 100% vegan DMs that are built to last while maintaining their quirky and equally chunky charm, you better cast your eyes below. It’s one you won’t want to miss – trust us.

Super sleek and oh so high-shine, the 1460 boots ooze the classic Dr. Martens DNA with grooved sides, yellow stitching and the iconic air cushioned sole. Adding a unique edge to a super casual yet effortlessly cool outfit, the streamlined silhoutte perfectly secures that simple and understated vibe, with a healthy dose of superior style thrown in for good measure.

For a flat, fierce and fashionable affair, the 1461 shoes are the perfect shoedrobe staple to convert any outfit from drab to fab within a matter of minutes. Seriously stylish and totally vegan, you’ll be sure to secure a premium look and feel all day long if you slip into these beauties. A Dr. Martens classic you’ll be reaching for all season long – whatever the weather.

If you want to nail those vintage vibes, we think the Castel Boots are going to be your new shoedrobe BFFs this season. In a gorgeous gunmetal, striking indigo and autumnal cherry red, this colour palette screams style icon with a side serving of raw authenticity. Carefully constructed for ultimate comfort, we think you’ll be reaching for these on repeat.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

NEW BRAND ON THE BLOCK: If you wanna be a PD BAE, come this way!

We’ve been keeping a teeny tiny little secret but it’s about time we ditch the sealed lips and let the sassy cat out of the bag. We’ve got an exclusive partnership with the one and only Public Desire and not only that, we’re their first ever in-store stockist. That’s right, you can try before you buy in selected stores as well as ordering online. We know, we know – it’s pretty big.

To celebrate this super sassy collaboration, we caught up with 27-year-old Buying Manager Chloe Lauren Millward from PD HQ, who is renowned for being the littlest person with the biggest laugh and is the proud traveller of the baes who constantly lives out of a suitcase. So, for all the juicy goss on what it takes to be a PD bae, you better send your eyes south!

Hi Chloe! Thanks so much for chatting to us – tell us a little bit about your role within PD?

I decide what trends we’ll be buying into for the next season and I ultimately decide what our PD baes will want in the future. I basically need to forward think, be quick and source all the fabrics in China while working towards a budget.

Paint us a picture of a typical PD consumer?

She’s a sassy, trend led girl who is heavily influenced by social media and celebrity culture. She wants attainable fashion fast and before everyone else!

Talk to us about PD’s core brand values?

Our brand values are creativity, innovation, passion and respect. We’re led by our creative mindset and values throughout the team, always wanting to be one step ahead with product as well as everything else we put our minds to, both in thinking and in practice. We are always growing and evolving to make sure we stay ahead which means being open to change and innovative ways of working, which includes having daily open chats throughout the office about new ideas.

We LOVE our product, customers and brand and believe in each other, the brand and everything we stand for because we want to give the customer the best selection of high-quality products at the best prices. We also want to build our success through our team and share it all together. We listen to and respect everyone within the business and the roles they play, so if someone thinks something should change we’re all open to adapting and supporting one another.

Describe a typical day at PD HQ…

There is no typical day! One day I’ll be working with the designers to build cohesive and well-balanced ranges which includes choosing fabrics, sending packs off to the factories and receiving boxes and boxes of samples. The next I’ll be speaking with the studio team about the next campaign shoot or talking to marketing about the next blogger or celebrity collaboration. Before I know it I’m flying back to China so really, every day is different.

What’s your favourite thing about working for the brand?

You’re encouraged to think bold, out of the box and nothing’s too sassy to mention. The people are great and I love that I’m not doing the same thing day after day. I’m obviously OBSESSED with shoes too.

People are very invested in PD – why do you think it’s expanded so rapidly?

I think we show girls out there that you don’t need a Kardashian bank balance to look great and be quick to wear the latest trend. We’re all about girl power and building up our fellow baes to not only look great, but feel SASSY too.

You work with a lot of influencers – why is this a core part of PD’s strategy?

Instagram is where we started and with 1.1 million followers, this is a huge tool for us. Not only to see reactions from our followers on our latest products, but it just shows how heavily influenced and responsive our customers are to social media. It only makes sense for us to target the best bloggers whether they are VIP or new, emerging girls on the scene. We want to inspire and influence our customers while shaping our identity through social media.

You’re officially in the 1 million Instagram club – what do you think the key to your social media success has been?

Keeping it fresh and inspiring! It’s about the lifestyle these days not just the products.

SOLETRADER is the first in-store PD stockist – why do you think the partnership will be a success?

I think it’s super exciting to get our products into such a substantial store so it’s something new for us and something fresh for you guys. Plus, to sit alongside some of the best brands is so exciting!

What’s your favourite PD product that we stock and why?

The Harlee boots in the liquid silver mirror is so on trend and key this season, heavily influenced by Balenciaga which in my opinion is the hottest high-end designer of the moment. To offer that look for a more attainable price point is great.

The future – what does it hold for PD?

BIG THINGS. We have big plans for PD and hopefully you will be seeing us everywhere, collaborating with other great companies, influencers and celebrities.

A big thank you to Chloe for giving us a little bit of PD insider info. We’ll be stocking a total of 20 styles online, 13 of which will be in selected stores across the country. And the best bit? They’re available online and in-store today! See the full collection here.

Don’t forget, if you’re after the latest PD styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!