All posts by Soletrader

Lusting after lilac

Move over pastel pink, because there’s a new cool colour on the block. Everyone is lusting after lilac right now and it’s no surprise why. Boasting cool icy tones with a fresh and feminine feel, we’re going to be seeing a whole lotta lilac this season. Whether you want to wear it in full force or inject a small amount of pastel into your AW wardrobe, we’ve got the shoe for you.

All hail the iconic All Star Ox. Famous far and wide, this version of the classic retro features a lovely lilac suede upper, shiny silver eyelets and a pastel poppin’ rubber toe cap. The delicate lilac laces give the silhouette a soft and feminine edge which will perfectly break up any dull or drab outfit within seconds. All lilac everything never looked so good.

Injecting lilac into the sportiest of silhouettes, the Nike Loden has had a girly makeover with this colour palette. The foot-hugging construction features a foam sole which offers super lightweight cushioning and a rubber tread for supreme durability. Broken up with a crisp white sole for that sleek finish, this one is a shoedrobe staple.

An absolute failsafe, it’s time to break the rules with Vans Old Skool cool. In a gorgeous pastel purple, the chunky vulcanised sole and classic branding give the retro sports style the oh so seasonal makeover it deserves. We’re talking ultimate throwback vibes to create a signature urban look all season long – are you game?

Bringing you another lilac addition, say hello to the Reebok Club C 85 Trainers. Bringing a slightly darker hue to the table, this silhouette is anything but boring. The ice rubber outsole is tinted in tune with the wash for yet another layer of dreamy design details. Slipping into these will mean you’re channelling sleek street style on repeat.

Other pastel hues aside, let’s focus on the smoky orchid tones from the Reebok Classic Leather Lace trainers. If you’re looking for something to make your outfit pop, this will be your new seasonal BFF. The suede finish on the silhouette creates super soft and feminine feels and gives you the perfect opportunity to rock cool casual kicks.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Dr. Martens: The Vegan Edition

Dr. Martens have taken the footwear scene by storm with their brand spanking new vegan friendly range, which we think you’re gonna love as much as we do. If you want to slide into the 100% vegan DMs that are built to last while maintaining their quirky and equally chunky charm, you better cast your eyes below. It’s one you won’t want to miss – trust us.

Super sleek and oh so high-shine, the 1460 boots ooze the classic Dr. Martens DNA with grooved sides, yellow stitching and the iconic air cushioned sole. Adding a unique edge to a super casual yet effortlessly cool outfit, the streamlined silhoutte perfectly secures that simple and understated vibe, with a healthy dose of superior style thrown in for good measure.

For a flat, fierce and fashionable affair, the 1461 shoes are the perfect shoedrobe staple to convert any outfit from drab to fab within a matter of minutes. Seriously stylish and totally vegan, you’ll be sure to secure a premium look and feel all day long if you slip into these beauties. A Dr. Martens classic you’ll be reaching for all season long – whatever the weather.

If you want to nail those vintage vibes, we think the Castel Boots are going to be your new shoedrobe BFFs this season. In a gorgeous gunmetal, striking indigo and autumnal cherry red, this colour palette screams style icon with a side serving of raw authenticity. Carefully constructed for ultimate comfort, we think you’ll be reaching for these on repeat.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

NEW BRAND ON THE BLOCK: If you wanna be a PD BAE, come this way!

We’ve been keeping a teeny tiny little secret but it’s about time we ditch the sealed lips and let the sassy cat out of the bag. We’ve got an exclusive partnership with the one and only Public Desire and not only that, we’re their first ever in-store stockist. That’s right, you can try before you buy in selected stores as well as ordering online. We know, we know – it’s pretty big.

To celebrate this super sassy collaboration, we caught up with 27-year-old Buying Manager Chloe Lauren Millward from PD HQ, who is renowned for being the littlest person with the biggest laugh and is the proud traveller of the baes who constantly lives out of a suitcase. So, for all the juicy goss on what it takes to be a PD bae, you better send your eyes south!

Hi Chloe! Thanks so much for chatting to us – tell us a little bit about your role within PD?

I decide what trends we’ll be buying into for the next season and I ultimately decide what our PD baes will want in the future. I basically need to forward think, be quick and source all the fabrics in China while working towards a budget.

Paint us a picture of a typical PD consumer?

She’s a sassy, trend led girl who is heavily influenced by social media and celebrity culture. She wants attainable fashion fast and before everyone else!

Talk to us about PD’s core brand values?

Our brand values are creativity, innovation, passion and respect. We’re led by our creative mindset and values throughout the team, always wanting to be one step ahead with product as well as everything else we put our minds to, both in thinking and in practice. We are always growing and evolving to make sure we stay ahead which means being open to change and innovative ways of working, which includes having daily open chats throughout the office about new ideas.

We LOVE our product, customers and brand and believe in each other, the brand and everything we stand for because we want to give the customer the best selection of high-quality products at the best prices. We also want to build our success through our team and share it all together. We listen to and respect everyone within the business and the roles they play, so if someone thinks something should change we’re all open to adapting and supporting one another.

Describe a typical day at PD HQ…

There is no typical day! One day I’ll be working with the designers to build cohesive and well-balanced ranges which includes choosing fabrics, sending packs off to the factories and receiving boxes and boxes of samples. The next I’ll be speaking with the studio team about the next campaign shoot or talking to marketing about the next blogger or celebrity collaboration. Before I know it I’m flying back to China so really, every day is different.

What’s your favourite thing about working for the brand?

You’re encouraged to think bold, out of the box and nothing’s too sassy to mention. The people are great and I love that I’m not doing the same thing day after day. I’m obviously OBSESSED with shoes too.

People are very invested in PD – why do you think it’s expanded so rapidly?

I think we show girls out there that you don’t need a Kardashian bank balance to look great and be quick to wear the latest trend. We’re all about girl power and building up our fellow baes to not only look great, but feel SASSY too.

You work with a lot of influencers – why is this a core part of PD’s strategy?

Instagram is where we started and with 1.1 million followers, this is a huge tool for us. Not only to see reactions from our followers on our latest products, but it just shows how heavily influenced and responsive our customers are to social media. It only makes sense for us to target the best bloggers whether they are VIP or new, emerging girls on the scene. We want to inspire and influence our customers while shaping our identity through social media.

You’re officially in the 1 million Instagram club – what do you think the key to your social media success has been?

Keeping it fresh and inspiring! It’s about the lifestyle these days not just the products.

SOLETRADER is the first in-store PD stockist – why do you think the partnership will be a success?

I think it’s super exciting to get our products into such a substantial store so it’s something new for us and something fresh for you guys. Plus, to sit alongside some of the best brands is so exciting!

What’s your favourite PD product that we stock and why?

The Harlee boots in the liquid silver mirror is so on trend and key this season, heavily influenced by Balenciaga which in my opinion is the hottest high-end designer of the moment. To offer that look for a more attainable price point is great.

The future – what does it hold for PD?

BIG THINGS. We have big plans for PD and hopefully you will be seeing us everywhere, collaborating with other great companies, influencers and celebrities.

A big thank you to Chloe for giving us a little bit of PD insider info. We’ll be stocking a total of 20 styles online, 13 of which will be in selected stores across the country. And the best bit? They’re available online and in-store today! See the full collection here.

Don’t forget, if you’re after the latest PD styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Brand Buzz: Coolest Kicks of the Season

There’s a massive buzz around power brands right now and we’re here to talk about the top contenders for oh so cool kicks. Making sure your style game is on point is a priority, so we’re going to give you the lowdown on what’s hot. From four of the biggest brands, say hello to the coolest kicks of the season courtesy of adidas, Nike, Vans and Reebok.

Just dropped from adidas is the latest version of the adidas Swift Run in a gorgeous grey and pastel pink colour palette for soft, sporty vibes. For an even more streamlined silhouette, let us introduce you to the Primeknit version with an ice pink and multicoloured lightweight primeknit upper. Channeling that sporty vibe in style? We’ve got you.

New from Nike is the Presto Fly in a dreamy pink stardust hue. The pink and white colourway and flywire cable lacing system create the perfect sporty yet stylish silhouette. The Thea is certainly a shoedrobe staple, available in either a beautiful baby pink for those pastel vibes or soft grey with a snake print heel for a subtle injection of sass.

Vans made a killer comeback and now every drop just gets better. Breaking old skool rules with a solid colour palette, the iconic skate shoes in a neutral birch shade are a real crowd pleaser. If you want to take the plunge and are lusting after lilac, the purple will give you that subtle pop of colour you’ve been craving. Effortlessly cool? Check.

We’re talking standout suede and statement zip detailing from Reebok and we’re loving it all. In a sleek sandy rose, the Exotics trainers are classic kicks with a colour twist. If you want to join the club with a bit of a difference, delve into the Zip trainers in black, white or pink to add an edge to your outfit. Let Reebok do the talking.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!

Keep it cool in Converse

A timeless and trusty pair of Converse should take prime position in every single shoedrobe. Perfect for channeling those comfy, effortlessly cool vibes with a plethora of prints and textures, there really is the perfect pair for everyone. Whether you want to keep it classic or venture into something a little more daring, you should always keep it cool with Converse.

Inject your shoedrobe with this must-have metallic, courtesy of Converse. By giving this iconic sneaker a liquid makeover, the cool silver finish will take any outfit to new style heights. Paired with an all black everything kind of outfit, you’ll have showstopper style in the bag. An unmissable silhouette you’ll be sure to make a statement with.

Don’t wave goodbye to summer just yet, because these super cute kicks will add a little lease of life to something dull and dreary. Displaying vintage old skool chic in denim, the embroidered daisies create a fun, fresh and feminine feel. Are you bold enough to venture into the realms of double denim? We dare you.

If you’re not a fan of playing it safe then this pretty pink animal print silhouette may just be your new shoedrobe BFF. With rose gold shimmer running throughout, it strikes the perfect balance between urban chic and oh so cool. Offset against the chunky rubber sole, you’ll definitely have next level style on lockdown.

Whatever the weather, you can’t go wrong with a classic. In crisp white sporting the iconic blue and red stripes, it’s a surefire shoedrobe staple. For something a little more sleek, opt for the all black everything leather high tops. Chanelling bold gothic vibes, this old skool style has had an edgy makeover you’ll want to get your hands on.

Sometimes simple and understated does the trick and this neutral navy classic should be your number one go-to when you want to take it back to basics. For more adventurous occasions, opt for the grey skate staple better known as the Player, with extra detailing and a two tone finish to break those old skool rules in style.

Don’t forget, if you’re after the latest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest – we don’t bite!