Category Archives: New Balance

Why New Balance should be the new love of your life

Bored of the trainers you thought were trendy last month? Look no further. A new selection of New Balance trainers have landed and we’re here to show them off. Paired with a great choice of skinnies and the right percentage of ankle on show, New Balance trainers optimise both comfort and style in equal abundance. Although, there might just be one slight problem. Let’s hope you’re not the indecisive kind because we’re really spoiling you for choice with these. But when you see how great they are, you won’t be able to blame us.

Whether you’re after light, bright, white or wacky, we’ve got the perfect New Balance style for each and every one of you. We all know that this athletic brand consistently offers the perfect fusion of function and fashion, and the latest styles certainly don’t disappoint. A new season calls for new shoes, so what are you waiting for? We’d suggest snapping them up because we can’t promise they’ll be on the shelves for long. And if you need a helping hand picking the perfect pair, here are a few of our personal faves here at SOLETRADER HQ.


The New Balance 373 trainers bring old school American charm to a sleek sports silhouette. The neutral shades of black, grey and navy mean they’re versatile enough to pair with any outfit. The upper material is nylon, the sole is sturdy in rubber and the trainer features a contrast tongue and quarter branding. The New Balance newbie also features blind eyelets and a comfort insole. But, do you play it safe with black/green, take a risk with the grey/orange or stick with the classic navy? Or, erm, all three. Only if you’re struggling to decide, that is.


These New Balance 420 trainers showcase a more classic and clean cut style. If you’re a fan of block colours, these beauties might be your best bet. New Balance are offering a no-sew material edit of the iconic 420 model with plenty of benefits, created by fusing two thin materials with a no-sew process. The Encap midsole technology provides support and maximum durability to ensure long-standing ownership. Similar to the 373 they have the same nylon upper and rubber sole along with blind eyelets, bonded seams and branding to the tongue and heel. Available in black, red and white – we spoil you, don’t we?


If a classic and simplistic shoe doesn’t really fit the bill then let me introduce you to a pair that might just steal the show. Something a little more urban and street style-esque, if you like. New from the men’s New Balance range is the 600 C-Series in navy nubuck with neat perforated detail. The navy blue/green kicks present a nylon and rubber combo up top, while sporting the classic rubber sole and branding to the tongue and heel. Forget big and clumpy – how about a reinforced heel counter and Revlite sole technology for perfection, eh?

There’s no denying that you’ll feel as light as a feather gliding around in a pair, but it all depends on what you’re trying to channel from your trainers. Sleek and simplistic, fresh and classic or something a little more quirky and adventurous? If you’re still as confused as you were when you began reading, don’t forget to head over to our website to check out the entire New Balance collection. Or even better, follow us on Facebook, Twitter and Instagram first in line to see our new products drop. We don’t bite – promise.

What’s Your Number?


Authentic American giants New Balance bring an authenticity to their trainers that is hard to emulate. Each style is named with a model number, because the emphasis is on the company’s philosophy and heritage, not the individual styles themselves. With a variety of designs and commitment to domestic manufacturing, New Balance is in a league of their own.

The 620

With a retro, athletic design, the 620 is a stand out style from New Balance that is eye catching for all the right reasons.

New Balance 620 trainers in maroon, £59.99



The 420

In a rich burgundy, the 420 is a casual athletic style, inspired by US track and field teams and the epitome of urban sportswear.

New Balance 420 trainers, maroon, £59



The 373

Re issued for the Fall 2013 season in a neat colour combination, the 373 is one of the most recognizable New Balance silhouettes.


New Balance 373 Trainers, navy blue, £49.99


The 574

 The 574 is a design steeped in tradition. Updated from the original 1988 style, it’s looking clean and fresh in this sporty colour

New Balance 574 Trainers, £59.99


 The 565

Bringing together the heritage and retro styling of this classic brand and a modernised, technical design, the 565 is a true multi-tasker.


New Balance 565, £64.99



We are giving away 2 pairs of men’s New Balance trainers! To win, simply follow us on Twitter & Retweet the #NewBalanceAtSoletrader competition tweet!



Terms and Conditions

1. Prize draw open to any UK resident who follows @soletrader and retweets the #NewBalanceAtSoletrader competition tweet. 2. Competition opens 9am 21.08.13 and ends 27.08.13 at 8pm 3. Two winners will be chosen at random from all valid entries to win a pair of men’s New Balance trainers.  4.Prize is non-negotiable, non-transferable and there is no cash alternative. 5. Winner will be announced on Twitter by @soletrader and contacted via DM no later than 28.08.13.

New Balance Brights


Rainbow Runners

The A/W 13 catwalks were full of running style trainers packed with colour, flamboyancy and flair, like these from the Runway S/S13 Salvatore Ferragamo collection...

Image from the Salvatore Ferragamo  website
Runway > Men > SS13 >Look No 11


Bright, right. 

Out of the many sneaker brands currently embracing the reign of the running style, New Balance are storming ahead of the rest, thanks to their killer colourways, their strong presence as a sneaker sphere subculture and their diverse sporting heritage.

The 574 is NB’s classic and top selling silhouette, and the women’s brights have landed at Soletrader:

New Balance 574 Trainers in navy/pink, £59.99

New Balance 574 Trainers in purple, £64.99

New Balance 574 Trainers in pink colourway, £64.99

New Balance 574 Trainer in grey/pink/orange, £64.99



Wear your NBs with skinny jeans or with an over-sized dress:



New Balance Lookbook


To view any of the items above and where to buy, please click here.

New In! New Balance at Soletrader

The New Balance Subculture is escalating. And the hype is well justified.

Feat. New Balance 420 in Maroon and New Balance 373 in Navy


 The New Balance 420 Maroon and 373 Navy have dropped and boy, is demand fierce…

New Balance 420 Trainers, £59.99, in Maroon and Cream Suede

New Balance 373 Trainers, £49.99, Navy Blue, boasting the benefits of a cushioned EVA midsole.


The full range of New Balance is available on Soletrader online and in stores now.