Why New Balance should be the new love of your life

Bored of the trainers you thought were trendy last month? Look no further. A new selection of New Balance trainers have landed and we’re here to show them off. Paired with a great choice of skinnies and the right percentage of ankle on show, New Balance trainers optimise both comfort and style in equal abundance. Although, there might just be one slight problem. Let’s hope you’re not the indecisive kind because we’re really spoiling you for choice with these. But when you see how great they are, you won’t be able to blame us.

Whether you’re after light, bright, white or wacky, we’ve got the perfect New Balance style for each and every one of you. We all know that this athletic brand consistently offers the perfect fusion of function and fashion, and the latest styles certainly don’t disappoint. A new season calls for new shoes, so what are you waiting for? We’d suggest snapping them up because we can’t promise they’ll be on the shelves for long. And if you need a helping hand picking the perfect pair, here are a few of our personal faves here at SOLETRADER HQ.


The New Balance 373 trainers bring old school American charm to a sleek sports silhouette. The neutral shades of black, grey and navy mean they’re versatile enough to pair with any outfit. The upper material is nylon, the sole is sturdy in rubber and the trainer features a contrast tongue and quarter branding. The New Balance newbie also features blind eyelets and a comfort insole. But, do you play it safe with black/green, take a risk with the grey/orange or stick with the classic navy? Or, erm, all three. Only if you’re struggling to decide, that is.


These New Balance 420 trainers showcase a more classic and clean cut style. If you’re a fan of block colours, these beauties might be your best bet. New Balance are offering a no-sew material edit of the iconic 420 model with plenty of benefits, created by fusing two thin materials with a no-sew process. The Encap midsole technology provides support and maximum durability to ensure long-standing ownership. Similar to the 373 they have the same nylon upper and rubber sole along with blind eyelets, bonded seams and branding to the tongue and heel. Available in black, red and white – we spoil you, don’t we?


If a classic and simplistic shoe doesn’t really fit the bill then let me introduce you to a pair that might just steal the show. Something a little more urban and street style-esque, if you like. New from the men’s New Balance range is the 600 C-Series in navy nubuck with neat perforated detail. The navy blue/green kicks present a nylon and rubber combo up top, while sporting the classic rubber sole and branding to the tongue and heel. Forget big and clumpy – how about a reinforced heel counter and Revlite sole technology for perfection, eh?

There’s no denying that you’ll feel as light as a feather gliding around in a pair, but it all depends on what you’re trying to channel from your trainers. Sleek and simplistic, fresh and classic or something a little more quirky and adventurous? If you’re still as confused as you were when you began reading, don’t forget to head over to our website to check out the entire New Balance collection. Or even better, follow us on Facebook, Twitter and Instagram first in line to see our new products drop. We don’t bite – promise.

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