Tag Archives: competition

The rise of the clog: Swedish Hasbeens

Designers have been feeling rather nostalgic recently when it comes to footwear. Chelsea boots, buckled biker boots and clogs have been gracing the Autumn/Winter 13 catwalks once again.

Louis Vuitton Cruise/Resort 2014


Ter et Bantine, fall/winter 2013


Clogs saw their peak in fashion in the 1970s,  originating in Sweden, when they progressed from workers shoes and outdoor slippers, into a Swedish fashion staple.

In keeping with it’s folky heritage, this season the clog has been seen styled with frilly socks and brown, black and maroon hues which complement the town & country style set to explode onto the high street this winter. Get your big knits, floral skirts and tartan out, sharpish!

Clogs/country style mood board AW13


Here at Soletrader, we are very excited to be getting the new AW13 collection of Swedish Hasbeens, the ultimate clog brand, on our webstore.


Swedish Hasbeens, Look book style, AW13, feat. Zip it Emy Boots


Sarah Jessica Parker wearing her Swedish Hasbeen sandals with socks


On a summer’s day in 2006, 300 pairs of clogs, dating back to the 70s, were found in the basement of an old clog factory in a small Swedish village. The clogs were brought back to Stockholm and became the inspiration to the Swedish Hasbeens that have been taking the fashion world by storm ever since. To find out more about the Hasbeens story, click here.





See the full collection of Swedish Hasbeens here.



Win a pair of Swedish Hasbeens!

To celebrate our new AW13 collection here at Soletrader, we’re giving away a pair of Swedish Hasbeens on our Instagram page!

Head over to our Instagram profile: soletrader_shoes , and follow the instructions on the competition photo!

You must follow us to be in with the chance of winning. To repost the image, either screenshot and repost, or use a repost app such as ‘InstaRepost’ or ‘Repost for Instagram’.

Competition ends Wednesday 11th September ’13 at midnight. Winner chosen at random from all valid entries. UK residents only. The winner will choose one pair of Swedish Hasbeens from the collection on our website. Prize is non-negotiable, non-transferable and there is no cash alternative. 


What’s Your Number?


Authentic American giants New Balance bring an authenticity to their trainers that is hard to emulate. Each style is named with a model number, because the emphasis is on the company’s philosophy and heritage, not the individual styles themselves. With a variety of designs and commitment to domestic manufacturing, New Balance is in a league of their own.

The 620

With a retro, athletic design, the 620 is a stand out style from New Balance that is eye catching for all the right reasons.



The 420

In a rich burgundy, the 420 is a casual athletic style, inspired by US track and field teams and the epitome of urban sportswear.



The 373

Re issued for the Fall 2013 season in a neat colour combination, the 373 is one of the most recognizable New Balance silhouettes.



The 574

 The 574 is a design steeped in tradition. Updated from the original 1988 style, it’s looking clean and fresh in this sporty colour


 The 565

Bringing together the heritage and retro styling of this classic brand and a modernised, technical design, the 565 is a true multi-tasker.




We are giving away 2 pairs of men’s New Balance trainers! To win, simply follow us on Twitter & Retweet the #NewBalanceAtSoletrader competition tweet!



Terms and Conditions

1. Prize draw open to any UK resident who follows @soletrader and retweets the #NewBalanceAtSoletrader competition tweet. 2. Competition opens 9am 21.08.13 and ends 27.08.13 at 8pm 3. Two winners will be chosen at random from all valid entries to win a pair of men’s New Balance trainers.  4.Prize is non-negotiable, non-transferable and there is no cash alternative. 5. Winner will be announced on Twitter by @soletrader and contacted via DM no later than 28.08.13.

Mel by Melissa Competition


The jelly shoe. The waterproof and often rather sparkly sandal your mother would make you wear in the sea when you were little. For kids, they’re practical. But for adults (and for the more fashion-conscious child), you are unlikely to want to stray too far from the beach whilst wearing them!

But thanks to Mel by Melissa, conceptualised in S/S11, jelly shoes have been updated, modernized and are totally scentsational (yep, some of the shoes are fruit scented!). Mel is the fun and flirtatious diffusion line of the Brazilian brand Melissa,  responsible for reinventing the practical jelly shoe into a quality, everyday staple, with the purpose of brightening your day and sweetening your stride.

See our Mel by Melissa best picks below:

The flip flop style Mel Citrus sandal in black or pink is perfect for the beach (and also great for the unpredictably wet British weather).











Work this season’s animal print explosion with these Mel black and nude shoes and rock up night-out wear whilst in sunnier climates. Also available in pink.


To channel the floral vibe dominating this season’s high street, take a look at these coral sandals, also available in a more subtle monochrome:




And for bargain galore, these black gladiator sandals are now only £19.00:


Check out the rest of the Mel by Melissa collection on http://www.soletrader.co.uk/mel  and  http://www.soletraderoutlet.co.uk/mel

WIN 1 of 10 pairs of Mel by Melissa sandals!

Click here to Enter via Facebook


Win a year's supply of Havaianas!

Havaianas Brasil
To celebrate summer sunshine we have launched a fantastic competition with Havaianas to win a year’s supply of colourful Havaianas sandals.


When you buy any pair of Havaianas in store or online, you’ll be given an entry form for the Havaianas competition. The lucky winner will be able to choose 12 great sandals from our Havaianas range. What a way to brighten up the summer!


See our Havaianas Competition page for more information and terms and conditions.


See all Havaianas Sandals