adidas: The Power Brand

Where sports brands are concerned, adidas is killing it right now. They’re completely on top of their game, continuously taking innovation and creativity to a whole new level. Their diverse and fashion-forward products not only create a powerful brand and identity, but also secure a strong and loyal customer base. Diversity and creativity are fully embraced which allows adidas to deliver on each and every occasion. To celebrate and support the iconic brand with the three stripes, we’ve selected our top picks for you right here, right now.


We couldn’t deliver our favourite products without throwing an accessory into the mix, and this right here is ultimate summer backpack goals. The bold and colourful print creates a feminine and light feel to a sturdy and reliable rucksack, ideal for carting around those summer essentials. The perfectly practical bag with a large injection of fun floral.


You could say this is playing it safe, but the skate style inspiration behind these trainers offers a slight urban vibe. This is one of the most popular designs by adidas, created in a breathable dark grey nylon with a torsion-infused sole to allow the feet to naturally adjust to the ground, while offering high levels of support and stability suitable for a range of sports.


It’d be a crime to neglect a summer staple where adidas is concerned, and these Adilette slides are definitely much more hot than not this summer. The black footbed combined with the cracked metallic pattern provides a stylish, chic and fashion-forward upgrade to an iconic sport slide. Being on-trend and comfortable is merely second nature to adidas.


The classic that never grows old. The iconic adidas Superstar which we can’t get enough of. Maybe it’s because of how crisp and sleek they look, or maybe it’s because of how irresistibly comfortable they are. Casual with ripped jeans or smartened up with culottes, they’re the ultimate go-to trainer which certainly won’t be going anywhere anytime soon.


Lightweight, slim and sleek. The adidas Gazelle is a very practical and comfortable trainer available in a whole host of colours. Whether you’re keen on lush pink or pale grey with silver flecks, the Gazelle offers a colour palette of pastels, bolds and prints to suit just about everyone. The metallic branding offers a little bit of luxury to another sports staple.


An upgrade from the 1980s classic, the Hamburg is a truly iconic sneaker. The soft orange suede offset against navy stripes showcases a bold and vibrant footwear choice. The original rubber sole completes the classic trainer design and the combination of texture and colour proves a very innovative and creative footwear favourite.

To view our full range of adidas products, head over to our website. For the latest styles as and when they drop, like us on Facebook and follow us on Twitter, Instagram and Pinterest.

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