Behind the Sole: Marketing Coordinator


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Our Marketing Coordinator has double jointed arms, enjoys weekly Zumba sessions and would describe herself as a colourful and sparkly pair of slippers. We caught up with 22-year-old Abby Quigley to talk about work, play and of course – all things shoes.

What did you study at University?

Fashion Buying with Marketing at De Montfort University in Leicester.

Did you always want to pursue a career in marketing?

I always knew I wanted to work in the fashion industry but it was only when I studied Fashion Buying and Marketing at University that I realised how much I enjoyed it. My course was mainly focused on buying but I was much more interested in the marketing modules so I knew this would be the career for me.

How did you get this job?

After graduating I was keen to pursue a career in marketing so I searched for jobs with fashion brands. I particularly liked the Marketing Assistant job role advertised here so I applied for the position and was invited for an interview. I was then asked back for a second interview and here I am! It’s also a massive bonus that I live 15 minutes away from Head Office.

What does a typical day involve?

No day is the same which is one of the great things about my job. I can be helping stores with their POS requests or organising promotions, meeting with our brand partners to develop and implement marketing campaigns or assisting with the weekly marketing emails. I also do some of the shoe modelling for the photo shoots.

What’s your favourite part about the job?

The fact that it’s so varied and I get to cover a lot of areas of marketing e.g. in-store, emails, social and PR. It’s also really exciting working with all the different brands as we often collaborate on fun projects. I’m a shoe lover so of course it’s great to be surrounded by all things shoes.


What’s the biggest challenge your job role presents you with?

Juggling all of the different areas of marketing I cover and making sure I meet deadlines. I have to be super organised and my diary is full of post-it notes! However it’s what makes the role so exciting and dynamic because I like to be busy.

What inspires you?

Being around creative people, interesting cities/towns, fashion blogs, magazines and fashion photography.

How do you get creative when trying to market a brand or a shoe?

I really like to get out and about for inspiration. Being so close to London is really handy as there is so much creativity. I’m a big fan of Brick Lane and Shoreditch. I also love Pinterest for inspirational mood boards – I could spend hours on there!

Describe your style in three words…

Simple, feminine and classy.

What’s your favourite way to relax after a stressful day?

I like to go home and have a cup of tea while I catch up on the latest fashion and beauty blogs. I also go to Zumba once a week so that always helps to take my mind off a stressful day.


What’s your favourite footwear?

It has to be trainers – I’m building up quite the collection! At the moment I’m loving adidas Superstars.

If you could describe yourself as a shoe, what would it be and why?

A colourful and sparkly pair of slippers as I am girly, fun and soft on the inside.

Explain your OOTD (outfit of the day)…

My jeans are from Topshop, my shirt is from New Look and my boots are our in-house brand SOLE which you can find here.

What’s your favourite quote?

You can never have too many shoes.

Tell us an interesting or quirky fact about yourself…

Both of my arms are double jointed so I can bend them in all different ways. Slightly weird, I know.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.


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