Behind the Sole: Photographer


behind the sole

Our Photographer is a massive Chelsea fan, likes to wear pink on a Wednesday (if you don’t know this as a Mean Girls quote, she won’t be happy) and is mildly obsessed with Pinterest, Fashion Week and the gym. We caught up with 22-year-old Abbie Stern to chat inspiration, creativity and unwinding after a stressful day.

What did you study at University?

BA (Hons) Fashion Photography at Falmouth University in Cornwall. I actually didn’t know what to study at Uni so I asked my photography teacher for his opinion and he said I’d be stupid not to take it up. He mentioned Falmouth, which at the time was University College Falmouth, and my course was brand new. I was the second cohort to ever graduate with that degree and I wouldn’t change it for the world – I miss being there so much.

How did you get this job?

I’m actually really lucky as I’d put my CV on a particular website and received an email from HR in July 2015 asking me to come for an interview but I didn’t get the job. I went about my life and then one evening in October I got a phone call, had another interview the next day and got the job offer for a Junior Digital Designer that night. I started work two days after, and seven months later here I am as Photographer!

Did you always want to pursue a career in photography?

My mum is an artist so I’m heavily influenced by her, forever going to galleries and exhibitions and actually pursuing art/painting myself. I’ve known from such a young age that I wanted to work in the fashion industry and was always designing clothes, taking pictures, watching fashion shows and had magazine subscriptions for as long as I can remember. It wasn’t until I applied for Uni and gained all my work experience that I realised I could turn my hobby into my career.

What does a typical day involve?

It’s really hard to say as every day and every week is totally different. From sorting out and editing the new arrivals, creating six email newsletters a week, making banners for all three websites, coming up with new ideas and themes for social media and then taking all the images – the list is endless!



What’s your favourite part about the job?

I get to set new challenges every week – it’s never boring. The emails and social media images always have new brands and new themes so coming up with ideas for those is the best.

What’s the biggest challenge your job role presents you with?

Even though it’s my favourite part of the job, actually coming up with new ideas on a weekly basis is quite hard. I have to make sure that my ideas fit in with the image of the brand as well as our own image. Despite that, there’s nothing better than finishing my work for the week and everyone in the office likes the outcome.

How do you get creative for a shoot?

I spend a lot of time on Pinterest and Instagram. It’s not normal how obsessed I am with looking for inspiration. It’s got to the point where I could be out over the weekend and I’ll see something and be like OMG I can do that. I’m also subscribed to Trendland which is amazing for looking at forecasted trends.

What are you most passionate about?

I’m obsessed with Fashion Week. Or Fashion Month you could call it. I’ve worked as a photographer at London Fashion Week twice, New York Fashion Week three times and I fall in love with it each season. Now that it’s not just restricted to NY, London, Paris and Milan, I’m constantly looking at Shanghai and Australian shows and wishing I was there. The buzz and excitement of looking at new collections from up and coming designers is such a great feeling.


Describe your style in three words…

Chilled, sassy and trendy (I hate this word, but hey ho).

Where is your OOTD (outfit of the day) from?

My shirt is Zara, my jeans are Topshop and my trusty adidas Superstars are from SOLETRADER (obviously).

What’s an interesting or quirky fact about you?

I’m a massive Chelsea fan. My dad dragged me to my first game at Stamford Bridge when I was six years old, and now I’m there keeping my blue flag flying high every other Saturday.

What’s your favourite way to relax after a stressful day?

I’m slowly becoming obsessed with the gym. I refuse to miss my body pump class on a Tuesday and my Zumba class on a Wednesday as they’re great stress releases.

What inspires you?

Nothing specific really – it could be anything from an interesting pattern or a detail on a shoe, to a colour scheme I’ve seen on a website or a blog.

What’s your favourite piece of advice/quote?

It’s actually a lyric from Bob Marley’s Three Little Birds. It’s mine and my dad’s song and it means a lot to me – “Don’t worry about a thing, cos every little thing is gonna be alright”. I also love “On Wednesdays we wear pink”.

Behind the Sole features monthly on our blog so make sure you like us on Facebook and follow us on Twitter and Instagram where we’ll share our blogs with you on a weekly basis.

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