FitFlop™: Enter the Überknit

FitFlop™ has unveiled its brand new Überknit™ range and it’s one you won’t want to miss – trust us. Engineered to work with the natural flow of the foot and ankle, the all-new Überknit release is one of FitFlop’s most exciting, not to mention best-looking, shoe launches to date. Introducing their new global campaign FOR SUPERWOMEN with the gorgeous Uma Thurman, FitFlop believes the empowerment of women can begin with a great foundation, resulting in strength and confidence to go further. It’s all about being stylish and strong – count us in.


Not just a pretty face, the Überknit is also über-comfortable due to the foot being enveloped within a single piece of knitted fabric. Pretty cool – huh? Comprised of two styles – the sneaker and the ballerina – the sneaker is a quietly understated casual shoe. It epitomises style and minimalism with a cleverly ribbed upper sock which is contoured to hug the ankle. The elastic decorative laces ensure the foot remains firmly in place to prevent slipping, sliding and heel rubbing. What’s not to love about a super comfy and seriously flattering silhouette?


Also available in a ballerina-style for a more elegant affair the design is sleek and stylish, yet not fragile. Thanks to the lightweight, ergonomically engineered midsoles and the multi-directional flexibility of the fabric weave, the design adapts with the movement of the metatarsals with each step taken. Both styles are feel-good in every sense of the word and it’s what your wardrobe has been waiting for – that we’re sure of. If you want to flex, adapt and evolve where both style and comfort are concerned, we’re certain this shoe is for you.

P.S – If you’d like to take a little look at the Uma Thurman FOR SUPERWOMEN campaign video, we’ve included it below for you. We’re quite the fan of these totally seamless, stretchy, breathable knit uppers that fit like a second skin. Why? Because footwear never felt so good. We hope you love the new Überknit range as much as we do but the question is – are you going to join the #forsuperwomen club? We’d love to see your pictures if you do! Oh, and don’t forget to follow FitFlop™ on Facebook, Instagram and YouTube to keep up to date with everything new.

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