Just Dropped: Puma Swan Pack

We’re obsessed with anything Kylie Jenner so when we found out the reality TV star was teaming up with Puma to be the face of their new Swan Pack, we were hooked. The Swan Pack is a continuation of Puma’s ‘Do You’ campaign that launched last year, and these particular styles are inspired by the grace and strength of ballet which combines performance, functionality and style that Puma believes in. The campaign aims to inspire women around the world to exude confidence and do exactly what they want to do which is a message we’re totally down with.



Puma has officially teamed up with the New York City Ballet to launch the new Swan Pack collection and we love how striking yet feminine it is. With the official launch today online and in stores, we’ve got our hands on four styles we think you’re really going to love. Ladies, if you’re ready to be #ForeverFierce then feast your eyes on the brand spanking new Swan Pack.



A monochrome feather print feel with a small and tasteful dose of iridescent detailing is at the core of the Swan Pack. The collection is comprised of striking silhouettes with subtle feminine details, creating the perfect balance between performance and design which Puma effortlessly delivers with each and every collection. We’re talking about some serious athleisure vibes.



Fiercely feminine, the lightweight and laceless Fierce Swan Trainers perfectly offset the black block colour with a crisp white sole and prominent iridescent detailing. With printed mesh detail on the toe and an elasticated strap, the dynamic design features a padded collar for premium comfort. If you’re more for all black everything and seriously sleek, the Fierce Strap Swan Trainers feature a supportive midsole and grooved outsole for fast and dynamic movement. The feather print is subtly feminine while maintaining a slight urban and androgynous edge.



A more classic silhouette, the Match Swan Trainers offer a killer combo of velvet and leather which give off some seriously sleek vibes. Featuring feather print mesh detail on the toe and iridescent detailing on the toe box, tongue and side, these trainers help you achieve the perfect level of daytime glam. For a much sportier yet equally sassy affair, the Sock Swan Trainers feature a sharper silhouette for an effortlessly edgy look. The padded tongue, elasticated heel and trinomic outsole mean you don’t have to compromise comfy for cool.

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