New Brand on Board: Under Armour

We love having new brands on board and this time, we’re welcoming Under Armour with open arms. A brand comprised of hard work, grit and the will to find a way, Under Armour’s journey started in 1995 with one t-shirt to make all athletes better. Today, innovation is their lifeblood, and their mission is to make all athletes better through passion, design and the relentless pursuit of innovation – a raw and authentic drive which we admire. From the brand that changed the way athletes dress, Under Armour now pride themselves on being the most innovative sports brand with a full line of performance apparel, footwear and accessories. An obsession with being better, stronger and more powerful presents itself as an exceptionally strong ethos, and one which we’re very excited to be working with. Oh, and did we mention that the footwear is pretty damn good too? Considering it’s now 100% cool to be comfy where kicks are concerned, we’re predicting even bigger things for this brand. Available online and in-store now, here’s a little introduction to the cool kid on the block we should all be looking out for.


Say hello to the Under Armour Speedform Fortis 2 Trainers which feature incredible technology and are packed with athletic enhancements. These guys weren’t kidding when they claimed to be the face of innovation – the UA SpeedForm technology delivers an unprecedented precision fit for unrivalled comfort with no distractions. The breathable, three-colour knit mesh locks down your foot and increases ventilation, while the seamless heel counter creates a sleek and lightweight structure. The strategically placed rubber traction covers high-impact zones for greater durability with less weight, not to mention the embedded sock-liner for optimum cushioning, moisture wicking and seamless comfort.


Next up are the Charged Reckless Trainers which are super slick and very instagrammable. The breathable and lightweight mesh is a recurring theme throughout this Under Armour line. This particular pair features synthetic overlays to improve structure and add support around the heel. The dual-layer midsole combines Charged Cushioning on top of Micro G foam for the ultimate blend of cushioned support and explosive responsiveness – a distinct core quality for any athlete. The anatomical rubber outsole ensures natural flex and durability which will allow for optimum performance. The professional yet aesthetically pleasing blend of black, grey and white hues is both practical as well as very easy on the eye.


Another pair of Charged Reckless Trainers, but this time in a predominantly black colourway for a sleek and sophisticated finish. The prominent contrast branding and ombre metallic mid-sole is serious footwear goals. Forget wearing skanky sneakers just because you had to run around the school field for cross country, trainers now have concrete connotations with performance, style and comfort. Under Armour is the epitome of practical, premium and performance-orientated and it seems to us as though their vision is unstoppable. Although our brains might be a little fuzzy with all the complicated tech terms, Under Armour certainly know what they’re talking about and we’re super excited.

For the latest drop of Under Armour products, click here, but be sure to stay tuned for the latest releases. If you fancy taking a peek at our full range of shoes, head over to our website. Or if you’re after the newest styles as and when they drop, like us on Facebook and follow us on TwitterInstagram and Pinterest.





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