Last Saturday, TOMS took over our Westfield London SOLE store to offer free customisation for each pair bought. TOMS Artists Stacey and Begona spent the day drawing and doodling their way though your requests and we saw some amazing results!
We had a range of patterns, logos and animals (including a cat or two!) and the creativity was well and truly flowing.
Not only did our Westfield customers get a one-of-a-kind pair, but they also did a good deed – for every pair of TOMS sold, another pair is given to a child in need. They have a range of shoe styles depending on the location of the child – boots for colder regions and canvas slip-on shoes for warmer areas.
TOMS are pioneering this unique one-for-one idea and have expanded the campaign to include bags, eyewear and even coffee.
We’ve got another event at our Covent Garden SOLE store this Saturday 27th June, so if you’d like to do your bit (and get an amazing personalised pair of TOMS in the process), come down and place your order. Fashion blogger Mademoiselle Robot will be visiting too, so come along and say hi!