To celebrate the launch of the Sweeney London Autumn/Winter ’15 collection, we collaborated on an ambitious project with a group of menswear influencers and premium footwear brand Sweeney London.
Sweeney London challenged some of their favourite London-based influencers to go out, explore and document the capital and to create a series of images that capture what it means to #LiveYourCity. From fashion to food, from music to photography, Sweeney London hand-selected a diverse range of creators that unlocked some of London’s hidden gems, under-the-radar locations and iconic scenes to present a vibrant, eclectic panorama of the city that Sweeney London calls home.
The range is designed with a youthful, independent spirit, blending the key aspects of premium quality and construction that make our shoes special with an aspirational, unconventional attitude. With smart styles that give you the confidence to fulfil your potential to casual weekend styles for independent explorers, the range is all about tearing up the established rules and coming up with your own way of doing things, and living your city in style.
Once the group of London influencers, writers, stylists, photographers and bloggers had completed the #LiveYourCity project, we reconvened at Ruffians in Covent Garden (also the scene for part of our campaign video) for a traditional London celebration of burgers, booze (graciously provided by Stella) and shoes. The winner was revealed as photographer Ron Timehin, whose eclectic, striking shots and inimitable London style impressed the judging panel. He received an exclusive London experience of a night’s stay at the Ace Hotel, dinner for 2 at neighbouring Andina and £500 to spend on Sweeney London shoes.